diff --git a/README.md b/README.md
index 110f147..d6aa2e3 100644
--- a/README.md
+++ b/README.md
@@ -111,9 +111,16 @@ to your `doctrine.php` configuration file:
 ```
 
 
+### Naming Strategy
+
+The default naming strategy uses the Inflector's `urlize()` method to change 'associationName' into 'association-name'.
+If this is not the way you want to name your relationsihps or routes then create your own naming strategy and assign
+it in the config file.
+
+
 ## Route naming
 
-When using the `routeNamePatterns` to create a route name, the entity name becomes `$inflector->urlize(shortName)`
+When using the `routeNamePatterns` to create a route name, the entity name becomes `$namingStrategy->route($entityName)`
 such as `api.short-name::fetch` according to the example configuration.
 
 
diff --git a/config/hal-doctrine.php b/config/hal-doctrine.php
index 396f8ad..3341f12 100644
--- a/config/hal-doctrine.php
+++ b/config/hal-doctrine.php
@@ -3,6 +3,7 @@
 return [
     'default' => [
         'entityManager' => \Doctrine\ORM\EntityManager::class,
+        'namingStrategy' => \ApiSkeletons\Laravel\HAL\Doctrine\NamingStrategy\DefaultNamingStrategy::class,
         'routeNamePatterns' => [
             'entity' => 'api.{entityName}::fetch',
             'collection' => 'api.{entityName}::fetchAll',
diff --git a/phpcs.xml.dist b/phpcs.xml.dist
index 9a1fad5..3aa8af8 100644
--- a/phpcs.xml.dist
+++ b/phpcs.xml.dist
@@ -13,5 +13,7 @@
     <file>src</file>
 
     <!-- Include full Doctrine Coding Standard -->
-    <rule ref="Doctrine"/>
+    <rule ref="Doctrine">
+        <exclude name="SlevomatCodingStandard.Classes.SuperfluousInterfaceNaming.SuperfluousSuffix"/>
+    </rule>
 </ruleset>
diff --git a/src/DoctrineHydrator.php b/src/DoctrineHydrator.php
index 004b111..1d9239c 100644
--- a/src/DoctrineHydrator.php
+++ b/src/DoctrineHydrator.php
@@ -4,16 +4,14 @@
 
 namespace ApiSkeletons\Laravel\HAL\Doctrine;
 
+use ApiSkeletons\Laravel\HAL\Doctrine\NamingStrategy\NamingStrategyInterface;
 use ApiSkeletons\Laravel\HAL\Hydrator;
 use ApiSkeletons\Laravel\HAL\Resource;
 use DateTime;
-use Doctrine\Inflector\Inflector;
-use Doctrine\Inflector\InflectorFactory;
 use Doctrine\ORM\EntityManager;
 use Doctrine\ORM\Mapping\MappingException;
 use Exception;
 use Illuminate\Foundation\Application;
-use ReflectionClass;
 
 use function array_diff_key;
 use function array_flip;
@@ -28,7 +26,7 @@ class DoctrineHydrator extends Hydrator
     protected array $config                = [];
     protected string $configurationSection = 'default';
     protected EntityManager $entityManager;
-    protected Inflector $inflector;
+    protected NamingStrategyInterface $namingStrategy;
 
     public function __construct(Application $application)
     {
@@ -50,8 +48,8 @@ public function __construct(Application $application)
 
         // @codeCoverageIgnoreEnd
 
-        $this->entityManager = $application->get($this->config['entityManager']);
-        $this->inflector     = InflectorFactory::create()->build();
+        $this->entityManager  = $application->get($this->config['entityManager']);
+        $this->namingStrategy = $application->get($this->config['namingStrategy']);
     }
 
     public function extract(mixed $entity): Resource
@@ -108,14 +106,14 @@ public function extract(mixed $entity): Resource
 
                 if ($entityMetadata->isAssociationInverseSide($associationName)) {
                     $resource->addLink(
-                        $associationName,
+                        $this->namingStrategy->association($associationName),
                         route($associationRouteName, [
                             'filter' => [$associationMapping['mappedBy'] => $identifier],
                         ])
                     );
                 } else {
                     $resource->addLink(
-                        $associationName,
+                        $this->namingStrategy->association($associationName),
                         route($associationRouteName, [
                             'filter' => [$associationMapping['inversedBy'] => $identifier],
                         ])
@@ -128,13 +126,13 @@ public function extract(mixed $entity): Resource
 
                     $associationRouteName = $this->getRouteName($associationMapping['targetEntity'], 'entity');
                     $resource->addLink(
-                        $associationName,
+                        $this->namingStrategy->association($associationName),
                         route($associationRouteName, $identifier)
                     );
                 } else {
                     // For 1:1 relationships, only embed the owning side
                     $resource->addEmbeddedResource(
-                        $associationName,
+                        $this->namingStrategy->association($associationName),
                         $data[$associationName]
                     );
                 }
@@ -149,7 +147,7 @@ protected function getRouteName(string $entityName, string $routeType): string
         return $this->config['entities'][$entityName]['routeNames'][$routeType] ??
             str_replace(
                 '{entityName}',
-                $this->inflector->urlize((new ReflectionClass($entityName))->getShortName()),
+                $this->namingStrategy->route($entityName),
                 $this->config['routeNamePatterns'][$routeType]
             );
     }
diff --git a/src/NamingStrategy/DefaultNamingStrategy.php b/src/NamingStrategy/DefaultNamingStrategy.php
new file mode 100644
index 0000000..6b93786
--- /dev/null
+++ b/src/NamingStrategy/DefaultNamingStrategy.php
@@ -0,0 +1,30 @@
+<?php
+
+declare(strict_types=1);
+
+namespace ApiSkeletons\Laravel\HAL\Doctrine\NamingStrategy;
+
+use Doctrine\Inflector\Inflector;
+use Doctrine\Inflector\InflectorFactory;
+use ReflectionClass;
+
+class DefaultNamingStrategy implements NamingStrategyInterface
+{
+    protected Inflector $inflector;
+
+    public function __construct()
+    {
+        $this->inflector = InflectorFactory::create()->build();
+    }
+
+    public function route(string $entityName): string
+    {
+        return $this->inflector
+            ->urlize((new ReflectionClass($entityName))->getShortName());
+    }
+
+    public function association(string $associationName): string
+    {
+        return $this->inflector->urlize($associationName);
+    }
+}
diff --git a/src/NamingStrategy/NamingStrategyInterface.php b/src/NamingStrategy/NamingStrategyInterface.php
new file mode 100644
index 0000000..18c165a
--- /dev/null
+++ b/src/NamingStrategy/NamingStrategyInterface.php
@@ -0,0 +1,12 @@
+<?php
+
+declare(strict_types=1);
+
+namespace ApiSkeletons\Laravel\HAL\Doctrine\NamingStrategy;
+
+interface NamingStrategyInterface
+{
+    public function route(string $entityName): string;
+
+    public function association(string $associationName): string;
+}
diff --git a/test/config/hal-doctrine.php b/test/config/hal-doctrine.php
index a9d7f46..2c3b80b 100644
--- a/test/config/hal-doctrine.php
+++ b/test/config/hal-doctrine.php
@@ -3,6 +3,7 @@
 return [
     'default' => [
         'entityManager' => \Doctrine\ORM\EntityManager::class,
+        'namingStrategy' => \ApiSkeletons\Laravel\HAL\Doctrine\NamingStrategy\DefaultNamingStrategy::class,
         'routeNamePatterns' => [
             'entity' => 'api.{entityName}::fetch',
             'collection' => 'api.{entityName}::fetchAll',