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utm parameters are marketing parameters. Once in the analytics dashboard, you may start to see which ads campaigns worked well, and which did not. As far as I can see, in active_analytics, "referrer" is here, but not "source" "campaign" or "medium" that are often see in classical analytics dashboard - these data comes from utm parameters.
BTW thanks for this great gem.
The text was updated successfully, but these errors were encountered:
utm parameters are marketing parameters. Once in the analytics dashboard, you may start to see which ads campaigns worked well, and which did not. As far as I can see, in active_analytics, "referrer" is here, but not "source" "campaign" or "medium" that are often see in classical analytics dashboard - these data comes from utm parameters.
BTW thanks for this great gem.
The text was updated successfully, but these errors were encountered: