diff --git a/forge/routes/ui/index.js b/forge/routes/ui/index.js
index fc434ba71..4789c9f26 100644
--- a/forge/routes/ui/index.js
+++ b/forge/routes/ui/index.js
@@ -36,12 +36,6 @@ module.exports = async function (app) {
             let injection = ''
 
             // check which tools we are using
-            if (telemetry.frontend.plausible?.domain) {
-                const domain = telemetry.frontend.plausible.domain
-                const extension = telemetry.frontend.plausible.extension
-                injection += `<script defer data-domain="${domain}" src="https://plausible.io/js/plausible${extension ? '.' + extension : ''}.js"></script>`
-            }
-
             if (telemetry.frontend.posthog?.apikey) {
                 // add to frontend
                 const apihost = telemetry.frontend.posthog.apiurl || 'https://app.posthog.com'
@@ -83,6 +77,52 @@ module.exports = async function (app) {
         return cachedIndex
     }
 
+    async function getIndexFile (request, reply, app) {
+        if (app.config.telemetry?.frontend) {
+            let injectedContent = await injectAnalytics(app.config)
+            injectedContent = updateSEOTags(request, injectedContent)
+
+            return reply.type('text/html').send(injectedContent)
+        } else {
+            const filepath = path.join(frontendAssetsDir, 'index.html')
+            let data = await fsp.readFile(filepath, 'utf8')
+            data = updateSEOTags(request, data)
+
+            return reply.type('text/html').send(data)
+        }
+    }
+
+    function updateSEOTags (request, data) {
+        switch (true) {
+        case !request.sid && request.raw.url === '/':
+            // We can safely assume that unauthenticated users reaching the root endpoint are on the login page
+            // so we can safely replace tags used by crawlers to serve them statically for ease of indexing
+            data = data.replace(
+                '<title>FlowFuse</title>',
+                '<title>Log in - FlowFuse</title>'
+            )
+            data = data.replace(
+                '<meta name="description" content="Build applications, integrate data and manage your Node-RED instances with enterprise-grade security.">',
+                '<meta name="description" content="Log in to FlowFuse to access your industrial data, manage Node-RED instances, and continue building powerful integrations with enterprise-grade security.">'
+            )
+            return data
+        case !request.sid && request.raw.url.includes('/account/create'):
+            // We can safely assume that unauthenticated users reaching the root endpoint are on the account creation page
+            // so we can safely replace tags used by crawlers to serve them statically for ease of indexing
+            data = data.replace(
+                '<title>FlowFuse</title>',
+                '<title>Sign up - FlowFuse</title>'
+            )
+            data = data.replace(
+                '<meta name="description" content="Build applications, integrate data and manage your Node-RED instances with enterprise-grade security.">',
+                '<meta name="description" content="Sign up for FlowFuse and start building applications, integrating data, and managing your Node-RED instances with enterprise-grade security.">'
+            )
+            return data
+        default:
+            return data
+        }
+    }
+
     let cachedIndex = null
 
     // Check the frontend has been built
@@ -92,50 +132,27 @@ module.exports = async function (app) {
 
     app.register(Avatar, { prefix: '/avatar' })
 
+    // Setup static file serving for the UI assets.
+    app.register(require('@fastify/static'), {
+        index: false,
+        root: frontendAssetsDir
+    })
+
     app.get('/', async (request, reply) => {
         if (!app.settings.get('setup:initialised')) {
             reply.redirect('/setup')
             return
         }
-        if (app.config.telemetry?.frontend?.plausible) {
-            app.log.warn('Configuration found for Plausible. Please note that support for Plausible will be deprecated after FlowFuse 0.9')
-        }
-        // check if we need to inject plausible
-        if (app.config.telemetry?.frontend) {
-            const injectedContent = await injectAnalytics(app.config)
-            reply.type('text/html').send(injectedContent)
-        } else {
-            reply.sendFile('index.html')
-        }
-        return reply
-    })
 
-    // Setup static file serving for the UI assets.
-    app.register(require('@fastify/static'), {
-        index: false,
-        root: frontendAssetsDir
+        return await getIndexFile(request, reply, app)
     })
 
     // Any requests not handled by this time get served `index.html`.
     // This allows the frontend vue router to change the browser URL and we cope
     // if the user then hits reload
     app.setNotFoundHandler(async (request, reply) => {
-        // // check if we need to inject plausible
-        // if (app.config.telemetry.frontend?.plausible?.domain) {
-        //     const injectedContent = await injectPlausible(app.config.telemetry.frontend.plausible.domain, app.config.telemetry.frontend.plausible.extension)
-        //     reply.type('text/html').send(injectedContent)
-        // } else {
-        //     reply.sendFile('index.html')
-        // }
-        // check if we need to inject plausible
         if (request.method === 'GET' && !request.url.startsWith('/api')) {
-            if (app.config.telemetry?.frontend) {
-                const injectedContent = await injectAnalytics(app.config)
-                reply.type('text/html').send(injectedContent)
-            } else {
-                reply.sendFile('index.html')
-            }
-            return reply
+            return await getIndexFile(request, reply, app)
         } else {
             return reply.status(404).send()
         }
diff --git a/frontend/src/index.html b/frontend/src/index.html
index 6b10c9d2d..d6cc6e871 100644
--- a/frontend/src/index.html
+++ b/frontend/src/index.html
@@ -7,6 +7,7 @@
     <meta charset="utf-8">
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
     <meta name="viewport" content="width=device-width,initial-scale=1.0">
+    <meta name="description" content="Build applications, integrate data and manage your Node-RED instances with enterprise-grade security.">
     <title><%= htmlWebpackPlugin.options.title %></title>
     <script>/*inject-ff-scripts*/</script>
 </head>