Determine what if any short-term actions we can take to increase SEO

[tdlowden]

Purpose

We want to improve our average position on Google searches, but we're not sure how to do that.

Given above question, conducting research into SEO is needed to provide factual knowledge on future steps.

1 week of effort has been allocated and once compete, findings will be demonstrated and specific future actions will be decided.

Acceptance Criteria

[ACs should be clearly demo-able/verifiable whenever possible. Try specifying them using BDD.]

• GIVEN the research spike has been completed
  WHEN1 week expires
  THEN recommendations should be made for methods of improving SEO OR a recommendation that no short-term efforts are worth the work should be made

Background

https://search.google.com/search-console/performance/search-analytics?resource_id=sc-domain%3Adata.gov&metrics=CLICKS%2CIMPRESSIONS%2CCTR%2CPOSITION

Sketch

• Research most recent SEO methods
• Run catalog.data.gov through Google Lighthouse SEO audit
• Make recommendations for SEO improvement
• Create tickets corresponding to recommendations

[tdlowden]

• Missing <meta name=description> content on data.gov #5075
• No <meta name=description> element on catalog.data.gov pages #5076
• robots.txt points to an invalid sitemap.xml URL on data.gov #5077