diff --git a/AdCOM v1.0 FINAL.md b/AdCOM v1.0 FINAL.md index 467eeb7..db2a17f 100644 --- a/AdCOM v1.0 FINAL.md +++ b/AdCOM v1.0 FINAL.md @@ -102,6 +102,7 @@ OpenRTB Specification the IAB Tech Lab is licensed under a Creative Commons Attr - [List: Event Types](#list_eventtypes) - [List: Expandable Directions](#list_expandabledirections) - [List: Feed Types](#list_feedtypes) + - [List: ID Match Methods](#list_idmatchmethod) - [List: IP Location Services](#list_iplocationservices) - [List: Linearity Modes](#list_linearitymodes) - [List: Location Types](#list_locationtypes) @@ -4036,6 +4037,52 @@ The following table lists the types of feeds for audio. +### List: ID Match Methods + +The following table contains enumerations for various ways an ID could be matched to an ad request, and if they pertain to a single property or app. It should be used on conjunction with the mm attribute in Object: EID of OpenRTB 2.x. + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
ValueNameDefinition
0Unknown
1No Match No matching has occurred. The associated ID came directly from a 3rd-party cookie or OS-provided resettable device ID for advertising (IFA).
2Browser Cookie SyncReal time cookie sync as described in Appendix: Cookie Based ID Syncing of OpenRTB 2.x
3AuthenticatedID match was based on user authentication such as an email login or hashed PII
4ObservedID match was based on a 1st party observation, but without user authentication (e.g. GUID, SharedID, Session IDs, CHIPS or other 1st party cookies contained in localStorage)
5InferenceID match was inferred from linkage based on non-authenticated features across multiple browsers or devices (e.g. IP address and/or UserAgent)
500+Vendor Specific
+ ### List: IP Location Services The following table lists the services and/or vendors used for resolving IP addresses to geolocations.