diff --git a/otoroshi/app/controllers/BackOfficeController.scala b/otoroshi/app/controllers/BackOfficeController.scala
index 270d0e5e4..bca904a38 100644
--- a/otoroshi/app/controllers/BackOfficeController.scala
+++ b/otoroshi/app/controllers/BackOfficeController.scala
@@ -2138,7 +2138,9 @@ class BackOfficeController(
         identity = Identity(
           identityType = "APIKEY",
           identity = "client_id",
-          label = "client"
+          label = "client",
+          tags = Seq.empty,
+          metadata = Map.empty,
         ).some,
         responseChunked = false,
         `@serviceId` = s"route_${IdGenerator.uuid}",
diff --git a/otoroshi/app/events/analytics.scala b/otoroshi/app/events/analytics.scala
index 2bcf4b00f..3a614fd26 100644
--- a/otoroshi/app/events/analytics.scala
+++ b/otoroshi/app/events/analytics.scala
@@ -18,6 +18,7 @@ import otoroshi.tcp.TcpService
 import play.api.Logger
 import play.api.libs.json._
 import otoroshi.utils.json.JsonImplicits._
+import otoroshi.utils.syntax.implicits.{BetterJsReadable, BetterJsValue}
 
 import scala.collection.mutable
 import scala.concurrent.duration.FiniteDuration
@@ -236,10 +237,32 @@ trait AnalyticEvent extends OtoroshiEvent {
   }
 }
 
-case class Identity(identityType: String, identity: String, label: String)
+case class Identity(identityType: String, identity: String, label: String, tags: Seq[String], metadata: Map[String, String]) {
+  def json: JsValue = Identity.format.writes(this)
+}
 
 object Identity {
-  implicit val format = Json.format[Identity]
+  implicit val format = new Format[Identity] {
+    override def writes(o: Identity): JsValue = Json.obj(
+      "identityType" -> o.identityType,
+      "identity" -> o.identity,
+      "label" -> o.label,
+      "metadata" -> o.metadata,
+      "tags" -> o.tags,
+    )
+    override def reads(json: JsValue): JsResult[Identity] = scala.util.Try {
+      Identity(
+        identityType = json.select("identityType").asString,
+        identity = json.select("identity").asString,
+        label = json.select("label").asString,
+        metadata = json.select("metadata").asOpt[Map[String, String]].getOrElse(Map.empty),
+        tags = json.select("tags").asOpt[Seq[String]].getOrElse(Seq.empty),
+      )
+    } match {
+      case Success(s) => JsSuccess(s)
+      case Failure(e) => JsError(e.getMessage)
+    }
+  }
 }
 
 case class Location(host: String, scheme: String, uri: String)
diff --git a/otoroshi/app/gateway/http.scala b/otoroshi/app/gateway/http.scala
index d5e2120f0..23261c883 100644
--- a/otoroshi/app/gateway/http.scala
+++ b/otoroshi/app/gateway/http.scala
@@ -343,7 +343,9 @@ class HttpHandler()(implicit env: Env) {
                   Identity(
                     identityType = "APIKEY",
                     identity = k.clientId,
-                    label = k.clientName
+                    label = k.clientName,
+                    tags = k.tags,
+                    metadata = k.metadata,
                   )
                 )
                 .orElse(
@@ -351,7 +353,9 @@ class HttpHandler()(implicit env: Env) {
                     Identity(
                       identityType = "PRIVATEAPP",
                       identity = k.email,
-                      label = k.name
+                      label = k.name,
+                      tags = k.tags,
+                      metadata = k.metadata,
                     )
                   )
                 ),
diff --git a/otoroshi/app/gateway/websockets.scala b/otoroshi/app/gateway/websockets.scala
index a21dc2e4c..5d9d17f5f 100644
--- a/otoroshi/app/gateway/websockets.scala
+++ b/otoroshi/app/gateway/websockets.scala
@@ -268,7 +268,9 @@ class WebSocketHandler()(implicit env: Env) {
                   Identity(
                     identityType = "APIKEY",
                     identity = k.clientId,
-                    label = k.clientName
+                    label = k.clientName,
+                    tags = k.tags,
+                    metadata = k.metadata,
                   )
                 )
                 .orElse(
@@ -276,7 +278,9 @@ class WebSocketHandler()(implicit env: Env) {
                     Identity(
                       identityType = "PRIVATEAPP",
                       identity = k.email,
-                      label = k.name
+                      label = k.name,
+                      tags = k.tags,
+                      metadata = k.metadata,
                     )
                   )
                 ),
diff --git a/otoroshi/app/next/proxy/engine.scala b/otoroshi/app/next/proxy/engine.scala
index b48937d92..15830e132 100644
--- a/otoroshi/app/next/proxy/engine.scala
+++ b/otoroshi/app/next/proxy/engine.scala
@@ -3457,7 +3457,9 @@ class ProxyEngine() extends RequestHandler {
             Identity(
               identityType = "APIKEY",
               identity = k.clientId,
-              label = k.clientName
+              label = k.clientName,
+              tags = k.tags,
+              metadata = k.metadata,
             )
           )
           .orElse(
@@ -3465,7 +3467,9 @@ class ProxyEngine() extends RequestHandler {
               Identity(
                 identityType = "PRIVATEAPP",
                 identity = k.email,
-                label = k.name
+                label = k.name,
+                tags = k.tags,
+                metadata = k.metadata,
               )
             )
           ),
@@ -3615,7 +3619,9 @@ class ProxyEngine() extends RequestHandler {
               Identity(
                 identityType = "APIKEY",
                 identity = k.clientId,
-                label = k.clientName
+                label = k.clientName,
+                tags = k.tags,
+                metadata = k.metadata,
               )
             )
             .orElse(
@@ -3623,7 +3629,9 @@ class ProxyEngine() extends RequestHandler {
                 Identity(
                   identityType = "PRIVATEAPP",
                   identity = k.email,
-                  label = k.name
+                  label = k.name,
+                  tags = k.tags,
+                  metadata = k.metadata,
                 )
               )
             ),