Staff area owner and author: Simon Kronenberg (Director of Marketing)
The following communication was changed/published this term:
- Make School profile on Niche - Leave a review for Make School if you haven't already.
- New Industry opportunities page on our website
- Updates to our Fall 2021 info page
Additional marketing initiatives launched this term:
- Partnership with CampusReel, a college discovery platform driven by student-generated content. Thank you to all students that are participating as content creators!
- v0.5 of our first-ever brand book that defines Make School as a brand and provides guidance on how to communicate about Make School.
The role of Marketing at Make School is to generate awareness for the school, raise its reputation across the country and support the admissions team in attracting and enrolling new classes.
At the beginning of term one of 2021, the Marketing and Admissions team ran a survey with new enrollees as well as engaged applicants to ask for feedback on our marketing and our admissions processes. Based on the feedback, we created a set of key strategic goals for this admissions cycle.
Key strategic marketing goals for 2021 are:
- Lowering marketing spend, measured as the average marketing spend per one enrollee
- Placing more emphasis on engaging with High School students earlier (Junior and Sophomore year)
- Develop marketing and outreach plan to reach more transfer students
- Ensuring Make School can be discovered organically on a variety of college platforms
- Placing more focus on events and initiatives specifically targeted to WomXn in tech
- Improving and streamlining our core messaging to highlight a few key unique value propositions
- Redesigning the student referral process to make it more fun and rewarding to recommend Make School to friends
- PR around our innovative student financing solutions