diff --git a/app/src/main/java/com/runnect/runnect/presentation/MainActivity.kt b/app/src/main/java/com/runnect/runnect/presentation/MainActivity.kt
index 7bef940ae..d2140b528 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/MainActivity.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/MainActivity.kt
@@ -20,6 +20,9 @@ import com.runnect.runnect.presentation.discover.DiscoverFragment
 import com.runnect.runnect.presentation.mypage.MyPageFragment
 import com.runnect.runnect.presentation.storage.StorageMainFragment
 import com.runnect.runnect.presentation.storage.StorageScrapFragment
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName
+import com.runnect.runnect.util.analytics.EventName.EVENT_VIEW_HOME
 import dagger.hilt.android.AndroidEntryPoint
 import timber.log.Timber
 
@@ -31,6 +34,8 @@ class MainActivity : BindingActivity<ActivityMainBinding>(R.layout.activity_main
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
+
+        Analytics.logClickedItemEvent(EVENT_VIEW_HOME)
         initRemoteConfig()
         checkVisitorMode()
         checkIntentValue()
@@ -63,6 +68,7 @@ class MainActivity : BindingActivity<ActivityMainBinding>(R.layout.activity_main
     }
 
     private fun changeFragment(menuItemId: Int) {
+        logClickEvent(menuItemId)
         supportFragmentManager.commit {
             replace(
                 R.id.fl_main, when (menuItemId) {
@@ -76,6 +82,18 @@ class MainActivity : BindingActivity<ActivityMainBinding>(R.layout.activity_main
         }
     }
 
+    private fun logClickEvent(menuItemId: Int) {
+        with(EventName) {
+            when (menuItemId) {
+                R.id.menu_main_drawing -> if(isVisitorMode) EVENT_CLICK_JOIN_IN_COURSE_DRAWING else EVENT_CLICK_NAV_COURSE_DRAWING
+                R.id.menu_main_storage -> if(isVisitorMode) EVENT_CLICK_JOIN_IN_STORAGE else EVENT_CLICK_NAV_STORAGE
+                R.id.menu_main_discover -> if(isVisitorMode) EVENT_CLICK_JOIN_IN_COURSE_DISCOVERY else EVENT_CLICK_NAV_COURSE_DISCOVERY
+                R.id.menu_main_my_page -> if(isVisitorMode) EVENT_CLICK_JOIN_IN_MY_PAGE else EVENT_CLICK_NAV_MY_PAGE
+                else -> ""
+            }.let(Analytics::logClickedItemEvent)
+        }
+    }
+
     private fun addListener() {
         binding.btmNaviMain.setOnItemSelectedListener {
             changeFragment(it.itemId)
diff --git a/app/src/main/java/com/runnect/runnect/presentation/coursemain/CourseMainFragment.kt b/app/src/main/java/com/runnect/runnect/presentation/coursemain/CourseMainFragment.kt
index 12b398503..47a8d3329 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/coursemain/CourseMainFragment.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/coursemain/CourseMainFragment.kt
@@ -21,6 +21,8 @@ import com.runnect.runnect.R
 import com.runnect.runnect.binding.BindingFragment
 import com.runnect.runnect.databinding.FragmentCourseMainBinding
 import com.runnect.runnect.presentation.search.SearchActivity
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_COURSE_DRAWING
 import com.runnect.runnect.util.extension.PermissionUtil
 import com.runnect.runnect.util.extension.showToast
 
@@ -95,6 +97,7 @@ class CourseMainFragment :
 
     private fun initDrawCourseButtonClickListener() {
         binding.btnDraw.setOnClickListener {
+            Analytics.logClickedItemEvent(EVENT_CLICK_COURSE_DRAWING)
             val intent = Intent(activity, SearchActivity::class.java)
             intent.addFlags(Intent.FLAG_ACTIVITY_NO_ANIMATION)
             startActivity(intent)
diff --git a/app/src/main/java/com/runnect/runnect/presentation/draw/DrawActivity.kt b/app/src/main/java/com/runnect/runnect/presentation/draw/DrawActivity.kt
index c9383650a..1a17535d2 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/draw/DrawActivity.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/draw/DrawActivity.kt
@@ -45,6 +45,8 @@ import com.runnect.runnect.presentation.MainActivity
 import com.runnect.runnect.presentation.countdown.CountDownActivity
 import com.runnect.runnect.presentation.state.UiState
 import com.runnect.runnect.util.DepartureSetMode
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName
 import com.runnect.runnect.util.custom.dialog.RequireLoginDialogFragment
 import com.runnect.runnect.util.extension.PermissionUtil
 import com.runnect.runnect.util.extension.hideKeyboard
@@ -509,6 +511,7 @@ class DrawActivity : BindingActivity<ActivityDrawBinding>(R.layout.activity_draw
 
         with(dialogLayout) {
             this.btn_run.setOnClickListener {
+                Analytics.logClickedItemEvent(EventName.EVENT_CLICK_RUN_AFTER_COURSE_COMPLETE)
                 if (isCustomLocationMode) departureLatLng = customDepartureLatLng
 
                 val courseData = CourseData(
@@ -537,6 +540,7 @@ class DrawActivity : BindingActivity<ActivityDrawBinding>(R.layout.activity_draw
             }
 
             this.btn_storage.setOnClickListener {
+                Analytics.logClickedItemEvent(EventName.EVENT_CLICK_STORED_AFTER_COURSE_COMPLETE)
                 val intent = Intent(this@DrawActivity, MainActivity::class.java).apply {
                     putExtra(EXTRA_FRAGMENT_REPLACEMENT_DIRECTION, "fromDrawCourse")
                     addFlags(Intent.FLAG_ACTIVITY_CLEAR_TOP)
diff --git a/app/src/main/java/com/runnect/runnect/presentation/endrun/EndRunActivity.kt b/app/src/main/java/com/runnect/runnect/presentation/endrun/EndRunActivity.kt
index 7386b02bc..d5ab7b3c7 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/endrun/EndRunActivity.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/endrun/EndRunActivity.kt
@@ -18,6 +18,9 @@ import com.runnect.runnect.data.dto.request.RequestPostRunningHistory
 import com.runnect.runnect.databinding.ActivityEndRunBinding
 import com.runnect.runnect.presentation.MainActivity
 import com.runnect.runnect.presentation.state.UiState
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_BACK_RUNNING_TRACKING
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_STORE_RUNNING_TRACKING
 import com.runnect.runnect.util.custom.toast.RunnectToast
 import com.runnect.runnect.util.extension.hideKeyboard
 import com.runnect.runnect.util.extension.round
@@ -67,6 +70,7 @@ class EndRunActivity: BindingActivity<ActivityEndRunBinding>(R.layout.activity_e
 
     private fun backBtn() {
         binding.imgBtnBack.setOnClickListener {
+            Analytics.logClickedItemEvent(EVENT_CLICK_BACK_RUNNING_TRACKING)
             val intent = Intent(this, MainActivity::class.java).apply {
                 putExtra(EXTRA_FRAGMENT_REPLACEMENT_DIRECTION, viewModel.dataFrom.value)
                 addFlags(Intent.FLAG_ACTIVITY_CLEAR_TOP)
@@ -152,6 +156,7 @@ class EndRunActivity: BindingActivity<ActivityEndRunBinding>(R.layout.activity_e
 
     private fun saveRecord() {
         binding.btnEndRunSave.setOnClickListener {
+            Analytics.logClickedItemEvent(EVENT_CLICK_STORE_RUNNING_TRACKING)
             viewModel.postRecord(
                 RequestPostRunningHistory(
                     courseId = viewModel.courseId.value!!,
diff --git a/app/src/main/java/com/runnect/runnect/presentation/login/GoogleLogin.kt b/app/src/main/java/com/runnect/runnect/presentation/login/GoogleLogin.kt
index 197170a6b..e08841f47 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/login/GoogleLogin.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/login/GoogleLogin.kt
@@ -12,6 +12,8 @@ import com.google.android.gms.common.api.ApiException
 import com.google.android.gms.tasks.Task
 import com.runnect.runnect.BuildConfig
 import com.runnect.runnect.data.dto.request.RequestPostLogin
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_GOOGLE_LOGIN
 import timber.log.Timber
 import java.lang.ref.WeakReference
 
@@ -60,7 +62,9 @@ class GoogleLogin(activity: LoginActivity, viewModel: LoginViewModel) : SocialLo
                     token = socialToken,
                     provider = LoginActivity.GOOGLE_SIGN
                 )
-            )
+            ) {
+                Analytics.logClickedItemEvent(EVENT_CLICK_GOOGLE_LOGIN)
+            }
         } catch (e: ApiException) {
             Timber.tag("failed").w("signInResult:failed code=%s", e.statusCode)
         }
diff --git a/app/src/main/java/com/runnect/runnect/presentation/login/KakaoLogin.kt b/app/src/main/java/com/runnect/runnect/presentation/login/KakaoLogin.kt
index e4911e881..4a68311ee 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/login/KakaoLogin.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/login/KakaoLogin.kt
@@ -7,6 +7,8 @@ import com.kakao.sdk.common.model.ClientError
 import com.kakao.sdk.common.model.ClientErrorCause
 import com.kakao.sdk.user.UserApiClient.Companion.instance
 import com.runnect.runnect.data.dto.request.RequestPostLogin
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_KAKAO_LOGIN
 import timber.log.Timber
 import java.lang.ref.WeakReference
 
@@ -23,7 +25,9 @@ class KakaoLogin(context: Context, viewModel: LoginViewModel) : SocialLogin {
                 RequestPostLogin(
                     token.accessToken, LoginActivity.KAKAO_SIGN
                 )
-            )
+            ) {
+                Analytics.logClickedItemEvent(EVENT_CLICK_KAKAO_LOGIN)
+            }
         }
     }
 
diff --git a/app/src/main/java/com/runnect/runnect/presentation/login/LoginActivity.kt b/app/src/main/java/com/runnect/runnect/presentation/login/LoginActivity.kt
index 1234ae32a..e44468fef 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/login/LoginActivity.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/login/LoginActivity.kt
@@ -11,6 +11,12 @@ import com.runnect.runnect.binding.BindingActivity
 import com.runnect.runnect.databinding.ActivityLoginBinding
 import com.runnect.runnect.presentation.MainActivity
 import com.runnect.runnect.presentation.state.UiState
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_GOOGLE_LOGIN
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_KAKAO_LOGIN
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_VISITOR
+import com.runnect.runnect.util.analytics.EventName.EVENT_VIEW_SOCIAL_LOGIN
 import dagger.hilt.android.AndroidEntryPoint
 import timber.log.Timber
 
@@ -34,6 +40,8 @@ class LoginActivity : BindingActivity<ActivityLoginBinding>(com.runnect.runnect.
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
+
+        Analytics.logClickedItemEvent(EVENT_VIEW_SOCIAL_LOGIN)
         googleLogin = GoogleLogin(
             activity = this@LoginActivity,
             viewModel = viewModel
@@ -57,6 +65,7 @@ class LoginActivity : BindingActivity<ActivityLoginBinding>(com.runnect.runnect.
                 socialLogin.signIn()
             }
             btnVisitorMode.setOnClickListener {
+                Analytics.logClickedItemEvent(EVENT_CLICK_VISITOR)
                 PreferenceManager.setString(
                     context = applicationContext,
                     key = TOKEN_KEY_ACCESS,
diff --git a/app/src/main/java/com/runnect/runnect/presentation/login/LoginViewModel.kt b/app/src/main/java/com/runnect/runnect/presentation/login/LoginViewModel.kt
index 547cf0ca1..986360b1a 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/login/LoginViewModel.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/login/LoginViewModel.kt
@@ -25,7 +25,7 @@ class LoginViewModel @Inject constructor(private val loginRepository: LoginRepos
         get() = _loginState
 
 
-    fun postLogin(request: RequestPostLogin) {
+    fun postLogin(request: RequestPostLogin, logEvent: (() -> Unit)? = null) {
         viewModelScope.launch {
             runCatching {
                 _loginState.value = UiState.Loading
@@ -37,6 +37,7 @@ class LoginViewModel @Inject constructor(private val loginRepository: LoginRepos
             }.onSuccess {
                 loginResult.value = it
                 _loginState.value = UiState.Success
+                logEvent?.invoke()
             }.onFailure {
                 errorMessage.value = it.message
                 _loginState.value = UiState.Failure
diff --git a/app/src/main/java/com/runnect/runnect/presentation/search/SearchActivity.kt b/app/src/main/java/com/runnect/runnect/presentation/search/SearchActivity.kt
index 7b00996db..6c86e7914 100644
--- a/app/src/main/java/com/runnect/runnect/presentation/search/SearchActivity.kt
+++ b/app/src/main/java/com/runnect/runnect/presentation/search/SearchActivity.kt
@@ -20,6 +20,9 @@ import com.runnect.runnect.databinding.ActivitySearchBinding
 import com.runnect.runnect.presentation.draw.DrawActivity
 import com.runnect.runnect.presentation.search.adapter.SearchAdapter
 import com.runnect.runnect.presentation.state.UiState
+import com.runnect.runnect.util.analytics.Analytics
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_CURRENT_LOCATE
+import com.runnect.runnect.util.analytics.EventName.EVENT_CLICK_MAP_LOCATE
 import com.runnect.runnect.util.callback.listener.OnSearchItemClick
 import com.runnect.runnect.util.extension.PermissionUtil
 import com.runnect.runnect.util.extension.hideKeyboard
@@ -171,6 +174,7 @@ class SearchActivity : BindingActivity<ActivitySearchBinding>(R.layout.activity_
         })
 
         binding.cvStartCurrentLocation.setOnClickListener {
+            Analytics.logClickedItemEvent(EVENT_CLICK_CURRENT_LOCATE)
             this.let {
                 PermissionUtil.requestLocationPermission(
                     context = it,
@@ -182,6 +186,7 @@ class SearchActivity : BindingActivity<ActivitySearchBinding>(R.layout.activity_
         }
 
         binding.cvStartCustomLocation.setOnClickListener {
+            Analytics.logClickedItemEvent(EVENT_CLICK_MAP_LOCATE)
             startCustomLocation()
         }
     }
diff --git a/app/src/main/java/com/runnect/runnect/util/analytics/EventName.kt b/app/src/main/java/com/runnect/runnect/util/analytics/EventName.kt
index 9dda34dca..a8addd825 100644
--- a/app/src/main/java/com/runnect/runnect/util/analytics/EventName.kt
+++ b/app/src/main/java/com/runnect/runnect/util/analytics/EventName.kt
@@ -1,6 +1,39 @@
 package com.runnect.runnect.util.analytics
 
 object EventName {
+
+    // App
+    const val EVENT_VIEW_HOME = "view_home" // 앱 실행
+    const val EVENT_VIEW_SOCIAL_LOGIN = "view_social_login"
+
+    // Login
+    const val EVENT_CLICK_GOOGLE_LOGIN = "click_google_login"
+    const val EVENT_CLICK_KAKAO_LOGIN = "click_kakao_login"
+    const val EVENT_CLICK_VISITOR = "click_visitor"
+
+    // Running Tracking
+    const val EVENT_CLICK_BACK_RUNNING_TRACKING = "click_back_running_tracking"
+    const val EVENT_CLICK_STORE_RUNNING_TRACKING = "click_store_running_tracking"
+
+    // Draw Course
+    const val EVENT_CLICK_COURSE_DRAWING = "click_course_drawing"
+    const val EVENT_CLICK_CURRENT_LOCATE = "click_current_locate"
+    const val EVENT_CLICK_MAP_LOCATE = "click_map_locate"
+    const val EVENT_CLICK_STORED_AFTER_COURSE_COMPLETE = "click_stored_after_course_complete"
+    const val EVENT_CLICK_RUN_AFTER_COURSE_COMPLETE = "click_run_after_course_complete"
+
+    // Navigation Menu
+    const val EVENT_CLICK_NAV_COURSE_DRAWING = "click_nav_course_drawing"
+    const val EVENT_CLICK_NAV_COURSE_DISCOVERY = "click_nav_course_discovery"
+    const val EVENT_CLICK_NAV_STORAGE = "click_nav_storage"
+    const val EVENT_CLICK_NAV_MY_PAGE = "click_nav_my_page"
+
+    // Visitor Mode
+    const val EVENT_CLICK_JOIN_IN_COURSE_DRAWING = "click_join_in_course_drawing"
+    const val EVENT_CLICK_JOIN_IN_COURSE_DISCOVERY = "click_join_in_course_discovery"
+    const val EVENT_CLICK_JOIN_IN_STORAGE = "click_join_in_storage"
+    const val EVENT_CLICK_JOIN_IN_MY_PAGE = "click_join_in_my_page"
+
     // Discover
     const val EVENT_CLICK_UPLOAD_BUTTON = "click_upload_button"
     const val EVENT_CLICK_DATE = "click_date_sort"