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Week 2.html
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<meta http-equiv="Content-Style-Type" content="text/css">
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<meta name="author" content="Joshua Brewer, Joshua Porter">
<meta name="description" content="Weekly insights into better UX practices">
<meta name="keywords" content="User Experince Design Web CSS">
<meta name="bitly-verification" content="307da4d2339a">
<title>52 Weeks of UX </title>
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 2</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_02">Week 02</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/330528930/solve-existing-problems" rel="bookmark" title="permanent link to this post">Solve Existing Problems</a>
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<p>In our attempt to create amazing user experiences, we often want to push the envelope, to create something new, to show people a bright new future. But too often we fall into the <i>novelty trap</i>. The novelty trap is when, in an attempt to dazzle our clients and our users, we focus too much on the new and not enough on the now.</p>
<p>To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.</p>
<p>Consider the following companies, widely regarded as purveyors of great user experiences:</p>
<p><b>Netflix</b><br>Netflix lets you rent the exact same movies as every other rental service, but they make it easy to do right from your home and they work hard to give you solid movie recommendations. They succeeded by removing the painful problem imposed by nearly all rental companies, the dreaded late fee. Sometimes a good experience results not from addition, but from removal! Netflix did not solve a new problem, they solved an old one.</p>
<p><b>Zappos</b><br>Zappos sells one of the most mundane products imaginable: <i>shoes</i>. But by solving a widespread problem with faceless web-based companies (bad service), they stand out and shine. Service is one of the oldest problems known to business…in any age or time providing great service results in a great user experience.</p>
<p><b>Jetblue</b><br>Jetblue did something simple: they added personal viewing screens to the seat-backs in their airplanes. None of the technology was new, but the experience of being <i>in control</i> of your in-flight entertainment was. Couple that with food that isn’t horrible, and they quickly improved on the user experience of flight.</p>
<p>These companies did not solve future problems, they solved well-known, existing ones. That’s how you provide great user experiences, by alleviating the well-known pain points that already exist in the world.</p>
<p>So, when trying to articulate the problem to be solved, focus on the now, not the new.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-13T12:55:57-00:00"></span>January 13, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-330528930" href="http://bokardo.tumblr.com/">bokardo</a></div>
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<span class="ornamentation_r">☞</span> <span class="week week_02">Week 02</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/332642757/solutions-are-easy-if-you-know-the-problem" rel="bookmark" title="permanent link to this post">Solutions are easy if you know the problem</a>
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<p>“Good design is problem solving.” – Jeffrey Veen</p>
<p>You could say that actually solving the problem is good design in practice.</p>
<p>This rarely boils down to choosing whether or not to apply that “1px inner glow” or rearranging a few blocks of content. Quite often, it means eliminating one’s own assumptions and applying problem-solving techniques in order to truly identify the problem area. Some techniques that can help are:</p>
<ul><li><b>Kaizen</b> (aka the Five Whys)<br>The process of asking “Why?” five times exploring cause-and-effect relationships in order to find the root problem</li>
<li><b>Assumption Reversal</b> <br>Taking all known assumptions and reversing them in order to trigger innovation</li>
<li><b>Analogy</b> <br>Investigating whether a similar problem has been solved in another field</li>
</ul><p>The output of these methods is ideally an actionable problem statement. This will help guide the process of creating an experience that meets or exceeds the target users expectations.</p>
<p>Allowing or finding a solution that results in an engaging, delightful experience is the result of careful analysis and the application of the appropriate design elements to support and communicate the desired intent of your product.</p>
<p>As Bertrand Russell said, “The greatest challenge to any thinker [designer] is stating the problem in a way that will allow a solution.”</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-13T12:52:00-00:00"></span>January 13, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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