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Week 35 Constraints and creativity.html
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 35</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_35">Week 35</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/1166917285/how-constraints-drive-creativity" rel="bookmark" title="permanent link to this post">How Constraints Drive Creativity</a>
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<p>"Constraints drive creativity."</p>
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<p>You’ve probably heard this quote (or some variation of it) before. I see it all the time. But I always find myself asking: “What is it about constraints that make us more creative?”</p>
<p>Is it a mindset we get into, that forces us to think deeper about the underlying problem we’re trying to solve? Or is it that our back is against the wall and we suddenly get an underdog mentality, with heightened awareness and purpose? </p>
<p>While I like to think that on our very best days designers might actually reach enlightenment, I think the answer is more simple than that. I think that constraints (<em>real</em> constraints) force us to cut things out of our design. They force us to remove stuff we normally keep and ruthlessly prioritize the rest. This is <em>unusual</em>…on most design projects everything is kept…maybe swept to the side but kept nonetheless. </p>
<p>When designing, <em>the act of removal changes everything</em>. Once we’ve left those parts behind, we naturally spend more time on what’s left, taking it from pretty good to great and really pushing further on the core issue at hand. We <em>have</em> increased awareness in a way by removing distractions. The 70% that is gone allows us to make the 30% that is left as great as possible. </p>
<p>But the real odd bit about this is that it really hasn’t made us more creative, just more focused. And when we’re focused on a tighter problem and are able to solve it more gracefully, then the result <em>feels more creative</em> to onlookers, if not designers themselves. </p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-09-04T8:25:00-00:00"></span>September 4, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-1166917285" href="http://bokardo.tumblr.com/">bokardo</a></div>
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<a href="http://52weeksofux.com/post/1166915234/user-testing-can-save-your-life" rel="bookmark" title="permanent link to this post">User Testing Can Save Your Life </a>
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<p>Okay, so maybe it won’t save your life. But it certainly can keep you out of the ER due to the stress-induced heart attack you were about to have because you have no idea whether or not your customers can <em>actually</em> use the thing you just poured your life into building. Usability testing is one of the best things you can do to understand whether or not people can use the product as you intended, and from there make informed iterative improvements.</p>
<p>I have often heard people say that usability testing is difficult or inconclusive or even a waste of time. I believe that many of these notions stem from misunderstanding the process and requirements of a formal usability test. Yes, quantitative tests, qualitative tests, and developing comparative tests can be overwhelming. The truth is that some testing is better than no testing at all. This is not new news. Back in 2001, Jacob Nielsen said that everybody should be doing “simple user testing.” </p>
<p>While there is no denying the value of a formal usability test, the reality is that most teams need quick, actionable feedback about a few specific issues. Steve Krug wrote his book, “Rocket Surgery Made Easy” to address this very point. He wanted to give people simple, practical ways to find and fix usability issues. (I highly recommend you buy it and read it immediately—it is an invaluable resource.) </p>
<p>In the book, Steve talks about the difference between analytics and user testing and says, “while analytics can tell you in great detail what people are doing on your site, they can’t tell you <em>why</em> they are doing those things.” Understanding that users could not determine what to do next because of bad button copy is infinitely more valuable than knowing that 95% of your users drop out before they complete a transaction. </p>
<p>You may still be thinking that this is not going to work for you. You don’t have the room or the budget or the time to even do the lightweight testing. Thankfully, the barrier to entry is very low thanks to the ubiquity of the internet and a proliferation of new online usability testing tools. The “do-it-yourself” style of usability testing has definitely begun to resonate with designers, engineers and product managers. </p>
<p>One of the more recent methods to get a lot of buzz is Remote User Testing. A recent book by Nate Bolt & Tony Tulathimutte entitled “Remote Research” delves into a method that Steve Krug describes as “80% of the benefits with 70% of the effort.” Some of the advantages to remote user testing are: testing users in their native environments, an archive of automatically recorded tests, simplifying the recruiting process and the ability to allow clients to participate in the tests.</p>
<p>There is no denying that an in-person interview will reveal things that no computer driven test can identify. However, the insights that come from remote testing can allow a team to do rapid, iterative improvements and have actionable feedback long before the final release. </p>
<p>So while usability testing may not actually save your life, it can help you improve your product, which in turn will help to create happy, satisfied customers, which in turn will keep you out of the hospital.</p>
<p>More information: </p>
<p></p>
<p><small> </small></p>
<p></p>
<p><small> </small></p>
<p><small>
</small></p><ul><li><small><a href="http://www.sensible.com/rocketsurgery/">Rocket Surgery Made Easy companion site</a> </small></li><small>
<li><a href="http://www.amazon.com/gp/product/0321657292?ie=UTF8&tag=jbrewerme-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0321657292">Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems</a><img src="./Week 35 Constraints and creativity_files/ir" class="sans_b"> </li>
<li><a href="http://remoteusability.com/">remoteusability.com</a> </li>
<li><a href="http://rosenfeldmedia.com/books/remote-research/">Remote Research</a> </li>
<li><a href="http://www.amazon.com/gp/product/0321607376?ie=UTF8&tag=jbrewerme-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0321607376">A Project Guide to UX Design</a><img src="./Week 35 Constraints and creativity_files/ir(1)" class="sans_b"> </li>
<li><a href="http://www.alistapart.com/articles/quick-and-dirty-remote-user-testing/">A List Apart: Quick and Dirty Remote User Testing</a></li>
<li><a href="http://www.alistapart.com/articles/usability-testing-demystified/">A List Apart: Usability Testing Demystified</a></li>
<li><a href="http://www.digital-web.com/articles/practical_usability_testing/">Practical Usability Testing</a></li>
</small></ul><p></p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-09-04T8:23:00-00:00"></span>September 4, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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