diff --git a/pyproject.toml b/pyproject.toml
index c27c4d3a0..8e3950ae4 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,6 +1,6 @@
 [tool.poetry]
 name = "truss"
-version = "0.10.0rc0"
+version = "0.10.0rc1"
 description = "A seamless bridge from model development to model delivery"
 license = "MIT"
 readme = "README.md"
diff --git a/truss/cli/cli.py b/truss/cli/cli.py
index 25fabe1d7..74f46b2ee 100644
--- a/truss/cli/cli.py
+++ b/truss/cli/cli.py
@@ -22,6 +22,7 @@
 from truss.remote.remote_cli import inquire_model_name, inquire_remote_name
 from truss.remote.remote_factory import USER_TRUSSRC_PATH, RemoteFactory
 from truss.truss_config import Build, ModelServer
+from truss.truss_handle import TrussHandle
 
 logging.basicConfig(level=logging.INFO)
 
@@ -166,8 +167,14 @@ def build(target_directory: str, build_dir: Path, tag) -> None:
 @click.option(
     "--attach", is_flag=True, default=False, help="Flag for attaching the process"
 )
+@click.option(
+    "--cache/--no-cache",
+    is_flag=True,
+    default=True,
+    help="Flag for caching build or not",
+)
 @error_handling
-def run(target_directory: str, build_dir: Path, tag, port, attach) -> None:
+def run(target_directory: str, build_dir: Path, tag, port, attach, cache) -> None:
     """
     Runs the docker image for a Truss.
 
@@ -183,7 +190,9 @@ def run(target_directory: str, build_dir: Path, tag, port, attach) -> None:
         click.confirm(
             f"Container already exists at {urls}. Are you sure you want to continue?"
         )
-    tr.docker_run(build_dir=build_dir, tag=tag, local_port=port, detach=not attach)
+    tr.docker_run(
+        build_dir=build_dir, tag=tag, local_port=port, detach=not attach, cache=cache
+    )
 
 
 @truss_cli.command()
@@ -446,7 +455,7 @@ def predict(
 def push(
     target_directory: str,
     remote: str,
-    model_name: str,
+    model_name: Optional[str],
     publish: bool = False,
     trusted: bool = False,
     promote: bool = False,
@@ -584,7 +593,7 @@ def cleanup() -> None:
     truss.build.cleanup()
 
 
-def _get_truss_from_directory(target_directory: Optional[str] = None):
+def _get_truss_from_directory(target_directory: Optional[str] = None) -> TrussHandle:
     """Gets Truss from directory. If none, use the current directory"""
     if target_directory is None:
         target_directory = os.getcwd()
diff --git a/truss/contexts/image_builder/serving_image_builder.py b/truss/contexts/image_builder/serving_image_builder.py
index 4a6f32eed..5adce5a38 100644
--- a/truss/contexts/image_builder/serving_image_builder.py
+++ b/truss/contexts/image_builder/serving_image_builder.py
@@ -311,10 +311,11 @@ def prepare_image_build_dir(
         data_dir = build_dir / config.data_dir  # type: ignore[operator]
 
         def copy_into_build_dir(from_path: Path, path_in_build_dir: str):
-            copy_tree_or_file(from_path, build_dir / path_in_build_dir)  # type: ignore[operator]
+            # using default ignore patterns ignores the `build` dir in truss
+            copy_tree_or_file(from_path, build_dir / path_in_build_dir, ignore_files=False)  # type: ignore[operator]
 
         # Copy truss package from the context builder image to build dir
-        copy_into_build_dir(TRUSS_PACKAGE_DIR, "./truss")
+        copy_into_build_dir(TRUSS_PACKAGE_DIR, "truss/")
         copy_into_build_dir(
             TRUSS_PACKAGE_DIR.parent / "pyproject.toml", "./pyproject.toml"
         )
diff --git a/truss/truss_handle.py b/truss/truss_handle.py
index e21caaa31..3b4bea8ec 100644
--- a/truss/truss_handle.py
+++ b/truss/truss_handle.py
@@ -159,6 +159,7 @@ def docker_run(
         patch_ping_url: Optional[str] = None,
         wait_for_server_ready: bool = True,
         network: Optional[str] = None,
+        cache: bool = True,
     ):
         """
         Builds a docker image and runs it as a container. For control trusses,
@@ -185,7 +186,7 @@ def docker_run(
             container = container_if_patched
         else:
             image = self.build_serving_docker_image(
-                build_dir=build_dir, tag=tag, network=network
+                build_dir=build_dir, tag=tag, network=network, cache=cache
             )
             secrets_mount_dir_path = _prepare_secrets_mount_dir()
             publish_ports = [[local_port, INFERENCE_SERVER_PORT]]
@@ -854,7 +855,7 @@ def _build_image(
         network: Optional[str] = None,
     ):
         image = _docker_image_from_labels(labels=labels)
-        if image is not None:
+        if cache and image is not None:
             return image
 
         build_dir_path = Path(build_dir) if build_dir is not None else None
diff --git a/truss/util/path.py b/truss/util/path.py
index 7e302cdb4..47d4efa84 100644
--- a/truss/util/path.py
+++ b/truss/util/path.py
@@ -15,10 +15,15 @@
 FIXED_TRUSS_IGNORE_PATH = Path(__file__).parent / ".truss_ignore"
 
 
-def copy_tree_path(src: Path, dest: Path, ignore_patterns: List[str] = []) -> None:
+def copy_tree_path(
+    src: Path, dest: Path, ignore_patterns: List[str] = [], ignore_files: bool = True
+) -> None:
     """Copy a directory tree, ignoring files specified in .truss_ignore."""
-    patterns = load_trussignore_patterns()
-    patterns.extend(ignore_patterns)
+    if ignore_files:
+        patterns = load_trussignore_patterns()
+        patterns.extend(ignore_patterns)
+    else:
+        patterns = []
 
     if not dest.exists():
         dest.mkdir(parents=True)
@@ -40,11 +45,13 @@ def copy_file_path(src: Path, dest: Path) -> Tuple[str, str]:
     return copy_file(str(src), str(dest), verbose=False)
 
 
-def copy_tree_or_file(src: Path, dest: Path) -> Union[List[str], Tuple[str, str]]:
+def copy_tree_or_file(
+    src: Path, dest: Path, ignore_files: bool = True
+) -> Union[List[str], Tuple[str, str]]:
     if src.is_file():
         return copy_file_path(src, dest)
 
-    return copy_tree_path(src, dest)  # type: ignore
+    return copy_tree_path(src, dest, ignore_files=ignore_files)  # type: ignore
 
 
 def remove_tree_path(target: Path) -> None: