diff --git a/pkg/rpm_pfg.bzl b/pkg/rpm_pfg.bzl
index b1734b6d..cda33382 100644
--- a/pkg/rpm_pfg.bzl
+++ b/pkg/rpm_pfg.bzl
@@ -630,6 +630,8 @@ def _pkg_rpm_impl(ctx):
     #### Remaining setup
 
     additional_rpmbuild_args = []
+    if ctx.attr.rpmbuild_args:
+        additional_rpmbuild_args.extend(ctx.attr.rpmbuild_args)
     if ctx.attr.binary_payload_compression:
         additional_rpmbuild_args.extend([
             "--define",
@@ -1001,6 +1003,9 @@ pkg_rpm = rule(
         "rpmbuild_path": attr.string(
             doc = """Path to a `rpmbuild` binary.  Deprecated in favor of the rpmbuild toolchain""",
         ),
+        "rpmbuild_args": attr.string_list(
+            doc = """Additional arguments to pass to rpmbuild (such as `--rpmrc=path/to/rpmrc`)""",
+        ),
         # Implicit dependencies.
         "_make_rpm": attr.label(
             default = Label("//pkg:make_rpm"),