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-# boxels
+# Boxels
+Boxel is recipe-driven embedded device software used to create topic-focused operating systems, such as an SDR-focused distribution for Raspberry Pis or a whitehat security toolkit for ODROIDs. Boxels are the combination of BoxOS (slim customized cross-platform Debian), custom bootloader, Docker, and a dynamically provided recipe.
+
+# Primary focuses:
+  * ease of use by users - consumers/users can easily bootstrap, update, and reimage their embedded devices using a mobile device (iPhone/Android)
+  * simplicity - ease to create a custom OS image by defining a simple recipe
+  * available - platform and distribution nodes to make it easy to use and always available (BoxelHub)
+  * optimized - slim and hyper-focused on the topic, unnecessary software is not installed so that the hardware can shine
+  * open - Boxel developers can define a recipe, share it on BoxelHub, allow others to fork and modify
+  * affordable - free to use by users and developers, revenue eventually from companies for distribution, monitoring, assistance/support, etc.
+
+- A basic website is up now at https://www.boxel.io/
+
+*We are currently looking for other developers to join us in the effort and build out the platform, BoxOS, image flasher tool, and mobile apps.*