diff --git a/private/buf/cmd/buf/command/plugin/pluginpush/pluginpush.go b/private/buf/cmd/buf/command/plugin/pluginpush/pluginpush.go
index 5a68efbe48..04e951cbf7 100644
--- a/private/buf/cmd/buf/command/plugin/pluginpush/pluginpush.go
+++ b/private/buf/cmd/buf/command/plugin/pluginpush/pluginpush.go
@@ -92,7 +92,7 @@ func (f *flags) Bind(flagSet *pflag.FlagSet) {
 		createFlagName,
 		false,
 		fmt.Sprintf(
-			"Create the plugin if it does not exist. Defaults to creating a private repository if --%s is not set. Must be used with --%s.",
+			"Create the plugin if it does not exist. Defaults to creating a private plugin on the BSR if --%s is not set. Must be used with --%s.",
 			createVisibilityFlagName,
 			createTypeFlagName,
 		),