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CHANGELOG.md

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Changelog

Unreleased

  • Add new_data argument to Analyzer.summary_metrics method.
  • Add use_kpi argument to the optimize() method.

1.0.0 - 2025-01-24

  • Bump tensorflow version to 2.16 to support Python 3.12.

0.17.0 - 2025-01-23

  • Define constants for channel constraints in the optimizer.
  • Remove aggregate_times from roi, marginal_roi, and cpik methods in Analyzer and do not report these metrics in the summary_metrics method when aggregate_times=False as these metrics do not have a clear interpretation by time period.

0.16.0 - 2025-01-08

  • Organize tensor arguments of roi, mroi, and cpik methods of Analyzer into a DataTensors container.
  • Add warning message when user sets custom priors that will be ignored by the paid_media_prior_type argument.

0.15.0 - 2025-01-07

  • Convert InputData geo coordinates to strings upon initialization to avoid type mismatches with GeoInfo proto which expects strings.
  • Add get_historical_spend method to Analyzer class.
  • Split up roi_* and mroi_* parameters.

0.14.0 - 2024-12-17

  • Remove deprecated use_roi_prior attribute from ModelSpec.

0.13.0 - 2024-12-11

  • Add support for marginal ROI priors in Meridian.

0.12.0 - 2024-12-09

  • Rename incremental_impact to incremental_outcome.
  • Rename plot_incremental_impact_delta to plot_incremental_outcome_delta.

0.11.2 - 2024-11-27

  • Remove deprecated all_channel_names property from Meridian class.

0.11.1 - 2024-11-22

  • Remove unneeded argument include_non_paid_channels from expected_outcome().
  • Fix a bug in the custom RF prior validation.

0.11.0 - 2024-11-19

  • Consistent naming for "rhat" methods.

0.10.0 - 2024-11-18

  • Add support for organic media, organic reach and frequency, and non-media treatment variables.
  • Rename Analyzer.media_summary_metrics method to Analyzer.summary_metrics with include_non_paid_channels argument.

0.9.0 - 2024-11-15

  • Organize arguments of incremental_impact and expected_outcome methods into a DataTensors container.

0.8.0 - 2024-11-05

  • Expand media summary metrics to return ROI, mROI, and CPIK in all scenarios with the addition of the use_kpi argument.
  • Optimal frequency now calculates the frequency that maximizes the mean ROI in all cases such that it is consistent when used in the budget optimization that optimizes revenue.
  • Fix an error in the data loader that occurs when the geo column is an integer.
  • Add a _check_if_no_time_variation method to Meridian to raise an error if a variable has no time variation.
  • Make the performance breakdown section of the model summary report display both ROI and CPIK charts for all scenarios.
  • Set default ROI priors for non-revenue, no revenue-per-KPI models.
  • Do not specify significant digits in the y-axis labels in plot_spend_delta, trim insignificant trailing zeros in all charts.
  • Rename ControlsTransformer to CenteringAndScalingTransformer.

0.7.0 - 2024-09-20

  • Make get_r_hat public.
  • Add media_selected_times parameter to Analyzer.incremental_impact() method. This allows, among other things, to project impact for future media values.
  • For "All Channels" media summary metrics: effectiveness and mroi data variables are now masked out (math.nan).
  • Introduce a data.TimeCoordinates construct.
  • Pin numpy dependency to ">= 1.26, < 2".
  • InputData now has [media_]*time_coordinates properties.
  • InputData now explicitly checks that time coordinate values are evenly spaced.

0.6.0 - 2024-08-20

  • Add Analyzer.baseline_summary_metrics() method.
  • Fix a bug where custom priors were sometimes not able to be detected.
  • Fix a bug in the controls transformer with mean and stddev computations.

0.5.0 - 2024-08-15

  • Include pct_of_contribution and effectiveness data to OptimizationResults datasets.
  • Add Analyzer.get_aggregated_impressions() method.
  • Add spend_step_size to OptimizationResults.optimization_grid.
  • Add use_posterior argument to the budget optimizer.
  • Rename expected_impact to expected_outcome.

0.4.0 - 2024-07-19

  • Refactor BudgetOptimizer.optimize() API: it now returns an OptimizationResults dataclass.

0.3.0 - 2024-07-19

  • Rename tau_t to mu_t throughout.

0.2.0 - 2024-07-16

[0.1.0] - 2022-01-01

  • Initial release