diff --git a/setup.cfg b/setup.cfg
index 5d888bb..a1f3436 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -5,6 +5,7 @@ author = Jon Parise
 author_email = jon@indelible.org
 description = Vestaboard client library
 long_description = file: README.md, LICENSE
+long_description_content_type = 'text/markdown'
 license = MIT
 url = https://github.com/jparise/vesta
 keywords = vestaboard