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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Sustainable Fashion Brands - Cornell Data Journal</title>
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<body>
<header>
<h1>Sustainable Fashion Brands</h1>
<p>An in-depth look at eco-friendly practices in the fashion industry</p>
</header>
<nav>
<a href="#introduction">Introduction</a>
<a href="#dataCollection">Data Collection</a>
<a href="#background">Background</a>
<a href="#caseStudy">Case Study</a>
<a href="#conclusion">Conclusion</a>
</nav>
<article>
<section id="introduction"></section>
<img src="/_Images/Printfresh.png" alt="Printfresh">
<p class="image-caption">Image:Printfresh</p>
<h2>Introduction</h2>
<p>
With our planet going through massive environmental changes from floods, to earthquakes, to fire, people are
starting to think now, more than ever,
of how to implement changes in their life that can help make a positive impact on the Earth. These changes may be
using more public transportation or walking,
conserving energy, buying eco-friendly products, or expecting companies to be more environmentally conscious.
</p>
<p>
An important part of our everyday lives is getting dressed. Not just practical, fashion and clothes are a
means of self expression.
The fast-fashion industry is expected to grow to 261,440 million USD in 2029 according to <a
href="https://www.prnewswire.com/news-releases/fast-fashion-market-size-to-grow-usd-291-1-billion-by-2032-at-a-cagr-of-10-7--valuates-reports-302089600.html">PR
Newswire</a>,
with a compound annual growth rate of 3.1% from 2023 to 2029.
However, the fashion industry has an enormous environmental impact. According to the <a
href="https://www.unep.org/news-and-stories/story/putting-brakes-fast-fashion">UN Environment Programme</a>, it
generates up to 8% of global carbon emissions, pollutes
our oceans with plastic, and around <a
href="https://archive.ellenmacarthurfoundation.org/assets/downloads/A-New-Textiles-Economy.pdf">93 billion cubic
meters of water</a> are used in textiles production annually. With a growing global middle class able to buy
more clothes
and discard them just as easily, it is ever more important to look into how fashion is and can be addressing our
world's pressing environmental issue.
</p>
<p>This project illuminates the transformative journey of the fashion industry towards sustainability. By
scrutinizing the practices of ethical brands against fast fashion, we aim to shed light on the value of conscious
consumerism. Through meticulous data collection and analysis, we explore the price differentials, production
origins, and the overarching narrative that sustainable fashion is not only a moral choice but can be an
accessible one
for consumers seeking quality and responsibility in their attire.
</p>
</section>
<section id="dataCollection"></section>
<h2>Data Collection, Cleaning, and Preprocessing</h2>
<p>
We collected our data from a range of brands featured on <a
href="https://goodonyou.eco/most-ethical-and-sustainable-clothing-brands-from-us/">Good On You</a>,
an authority on ethical and sustainable fashion. Using text mining methods, we extracted details from each brand's
page
regarding their sustainable processes. Additionally, we employed statistical methods to gather information
regarding
product prices and the geographic production locations of these items, which you will see detailed in the
subsequent chapters.
</p>
</section>
<section id="background"></section>
<h2>Background/Preliminary Research</h2>
<p>In the tapestry of today's fashion industry, a vibrant green thread is weaving its way through the market,
telling a story of change and hope. This thread represents the sustainable fashion market, a once modest patch in
the grand quilt of apparel that has now flourished into a significant presence. Cast your gaze upon the market
share
pie, and you'll see a bold 42% now claimed by sustainable brands. Traditional titans like Nike, Adidas, and H&M
still hold their colors on the chart, but it's the shades of green on the chart to the right that catch the eye,
painting a picture of a
future where fashion and the environment dance in harmony. Among the sustainable brands, top players include
Patagonia, Eileen Fisher and Stella McCartney, etc.
</p>
<div class="data-visualization">
<!-- Container for images -->
<div class="image-container">
<!-- Image 1 -->
<div>
<img src="/_Images/Market_Share.png" alt="Market Share of Sustainable Brand compared to traditional giants">
<p class="image-caption">Image: Market Share of Sustainable Brand compared to traditional giants.</p>
</div>
<!-- Image 2 -->
<div>
<img src="/_Images/top_brands.png" alt="Market Share of Top Sustainable Brands">
<p class="image-caption">Image: Market Share of Top Sustainable Brands.</p>
</div>
</div>
</div>
<p>
As we trace the journey back to 2013, the line of progress in revenue share for sustainable apparel is increasing,
marked by green points that rise like new growth in spring, up to 6.14% by 2026. Each point is a step, a
choice, a story of an industry and its patrons walking together towards a greener horizon.
</p>
<div class="image-container">
<div>
<img src="/_Images/Revenue_Growth.png" alt="Sustainable Fashion Brands Revenue Growth">
<p class="image-caption">Image: Sustainable Fashion Brands Revenue Growth.</p>
</div>
</div>
<h2>Common Practices Used in Sustainable Fashion</h2>
<p>
In general, the constellation of sustainable fashion brands began stitching a greener future with a
shared tapestry of values. Their fabrics whispered tales of rebirth, woven from organic whispers of cotton and the
second chances of recycled polyester. Ethical threads bound the garments together, ensuring that those who crafted
them did so with a committment to fair working conditions. These brands championed a wardrobe revolution, where
every
piece told a story of enduring quality, not just a seasonal fling. As the green canopy of their market expanded,
these eco-savvy sartorialists educated the world, one garment at a time, nurturing a bond between fashion, Earth,
and its conscious inhabitants.
</p>
<div class="data-visualization">
<!-- Container for images -->
<div class="image-container">
<!-- Image 1 -->
<div>
<img src="/_Images/materials.png" alt="Top materials used by sustainable fashion">
<p class="image-caption">Image: Top materials used by sustainable fashion.</p>
</div>
<!-- Image 2 -->
<div>
<img src="/_Images/commitments.png" alt="Top commitments used by sustainable fashion">
<p class="image-caption">Image: Top commitments used by sustainable fashion.</p>
</div>
</div>
</div>
<h2>Sources for Sustainable Fashions' Raw Materials</h2>
<p>
The map below shows that the materials for clothes produced by sustainability brands come from various
countries across the globe. In particular, almost a third of sustainable materials are sourced
from the United States. Although the countries where materials originate from do not necessarily indicate
clothing brands' commitment to sustainability and fair working conditions, it's encouraging that US-based clothing
brands are sourcing their materials relatively locally. Besides the United States, other prominently represented
countries are India (16.5%), Peru (6.2%), China (4.1%), and Italy (4.1%). According to the United States
International Trade Commission, the top 10 textile and apparel imports to the US in 2019 were from countries
including China (33.6%) and India (7.0%).
The origin of the textiles that go into producing a piece of clothing doesn't tell the whole story about that
piece of clothing's social impact, but it can be helpful for informing consumers about where their clothes come
from. The supply chain for clothing production can involve several steps, including where raw materials are grown
or produced. Although materials sourced from abroad (as seen in the visualization a majority of countries where
sustainable clothing brands source textiles from) can be produced using fair and ethical standards, it doesn't
negate the fact that in order for those textiles to reach the United States for final production and sale to
consumers, they need to first travel from those countries which can contribute to CO2 emissions that are harmful
to the environment. </p>
<div class="image-container">
<div>
<img src="/_Images/MapChart Map.png" alt="Where are the sustainable materials come from?">
<p class="image-caption">Image: Where do the sustainable materials come from?</p>
</div>
</div>
</section>
<section id="caseStudy">
<h2>Case Study: Price Comparison and Affordability of Sustainable vs. Fast Fashion Brands</h2>
<div class="data-visualization">
<!-- Container for images -->
<div class="image-container">
<!-- Image 1 -->
<div>
<img src="/_Images/Shirt_Prices.png" alt="Comparing Shirt Prices of Ethical and Fast Fashion Brand">
<p class="image-caption">Image: Comparing Shirt Prices of Ethical and Fast Fashion Brand.</p>
</div>
<!-- Image 2 -->
<div>
<img src="/_Images/Simulation.png" alt="Simulation-Based Bootsrap Distribution">
<p class="image-caption">Image: Simulation-Based Bootsrap Distribution.</p>
</div>
</div>
</div>
<p>From the above boxplot visualizations, we can determine that the median price of a standard shirt and pant item
is higher for ethical brands than that of fast fashion brands. The median price for a shirt for fast fashion
brands is $17, while it is $50 for ethical fashion brands. For a typical pant item, the median price for a fast
fashion brand is $48, while it is $120 for ethical fashion brands. This is to be expected, as fast fashion
brands
tend to use lower quality, cheaper materials when manufacturing their clothing. What is worth taking away from
the
visualization is that there are ethical fashion brands that price products at a point that is just as affordable
as the median price set for a typical shirt from a fast fashion brand. This is also true for a generic pant
item.
Therefore, there are ethical brand alternatives that people should look to purchase in an effort to be in
possession of good quality clothing that is conducive of sustainable practices, such as reducing waste emissions
in the environment.
</p>
<p>
For shirt items, the true mean price of a shirt item falls within a 95% confidence interval of $31 to $43.
However, since these mean value falls within the confidence interval, the data is not significant, as p > 0.05.
For pants, this 95% confidence interval increases to $87 to $131. The true mean price of a pant item also falls
within the 95% confidence interval, so the data is not significant, with a p > 0.05.
</p>
<section id="partners"></section>
<h2>Who do sustainable fashion brands partner with?</h2>
<div class="data-visualization">
<!-- Container for images -->
<div class="image-container">
<!-- Image 1 -->
<div>
<img src="/_Images/partnership_types_bar_graph.png" alt="Relative Frequency of Partnership Types">
<p class="image-caption">Image: Relative Frequency of Partnership Types.</p>
</div>
</div>
</div>
</section>
<p>
We can see most partners that brands mention on their websites are manufacturing partners which makes sense as
manufacturing in the fashion supply chain has
the highest environmental impacts and where most
<a
href="https://www.mckinsey.com/industries/retail/our-insights/forward-thinking-on-the-sustainability-revolution-in-textiles-and-the-fashion-industry-with-edwin-keh">
improvement can be made</a>.
The second most frequent partnerships, sourcing and production, are also part of the supply chain. Finally, there
are partnerships with human rights groups,
carbon offsetting initiatives, community organizations, and environmental impact partners. We’ll delve more into
the characteristics of these partners in the subsequent section.
</p>
<h2>Why do these brands choose to work with who they do?</h2>
<div class="data-visualization">
<!-- Container for images -->
<div class="image-container">
<!-- Image 1 -->
<div>
<img src="/_Images/partnership_characteristics.png" alt="Relative Frequency of Partnership Characteristics.">
<p class="image-caption">Image: Relative Frequency of Partnership Characteristics.</p>
</div>
</div>
</div>
<p>
There are a range of characteristics that appear in sustainable brand partners, but they can be grouped into two
broad categories: environmental and social impacts.
The highest characteristic of these partnerships is that the partner practices sustainable processes. These may
include operating within environmental laws and offering
safe working conditions. From looking at the characteristics like uplifting women, fair living wages, and human
rights, sustainable fashion brands not only care
about environmental impact, but social impact as well. They not only have a commitment to the environment, but
also to the people who work to bring their products
into fruition at all levels of production. Another characteristic to note is that some choose to work with local
communities and companies. This behavior may be due to
the fact that many of the sustainable brands we webscraped are on a smaller scale than fast fashion brands. But
working locally allows brand owners to visit
the manufacturing site, for example, to monitor progress and conditions, as well as minimize transportation and
its effects. Some brands work with partners that
make purposeful impacts in the environment like planting trees with every order or partnering with organizations
that work to reduce greenhouse gas emissions.
</p>
</section>
<img src="/_Images/printfresh2.png" alt="Printfresh">
<p class="image-caption">Image: Printfresh</p>
<section id="conclusion"></section>
<h2>End Marks</h2>
<p> The fashion industry is at a pivotal crossroads, where consumer choices and brand values are converging towards
sustainability and ethical production. The data presented underscores not only the cost disparity between fast and
ethical fashion but also highlights the presence of affordable, sustainable options that do not compromise on
quality or social responsibility. By choosing to support ethical brands, consumers empower a movement that seeks
to redefine the industry's standards, prioritizing environmental stewardship and human dignity over fleeting
trends and profit margins. However, companies themselves hold the most power and responsibility in making changes
to their practices
that make an impact on our planet. As we continue to unravel the complex fabric of fashion's impact on our planet,
it
becomes clear that sustainable fashion is not just a fleeting trend but a necessary evolution, weaving a future
where the industry and the environment can coexist in harmony.</p>
</section>
</article>
</section>
</article>
<footer>
<p>Project Leads: Andy Li, Olivia Zhang</p>
<p>Project Members: Afran Ahmed, Fiona Gao, Sonia Mar</p>
<p>Cornell Data Journal, 2024</p>
</footer>
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