diff --git a/config/common.go b/config/common.go
index 79ac877..7e47886 100644
--- a/config/common.go
+++ b/config/common.go
@@ -17,6 +17,9 @@ type commonOpts struct {
 	// user supplied description of the endpoint
 	Description string
 
+	// user supplied name for the endpoint
+	Name string
+
 	// If not set, defaults to a URI in the format `app://hostname/path/to/executable?pid=12345`
 	ForwardsTo string
 
diff --git a/config/http.go b/config/http.go
index 978a5aa..5311838 100644
--- a/config/http.go
+++ b/config/http.go
@@ -147,6 +147,7 @@ func (cfg *httpOptions) WithForwardsTo(url *url.URL) {
 
 func (cfg httpOptions) Extra() proto.BindExtra {
 	return proto.BindExtra{
+		Name:          cfg.Name,
 		Metadata:      cfg.Metadata,
 		Description:   cfg.Description,
 		Bindings:      cfg.Bindings,
diff --git a/config/labeled.go b/config/labeled.go
index 2fc9542..2f77cc7 100644
--- a/config/labeled.go
+++ b/config/labeled.go
@@ -66,6 +66,7 @@ func (cfg *labeledOptions) WithForwardsTo(url *url.URL) {
 
 func (cfg labeledOptions) Extra() proto.BindExtra {
 	return proto.BindExtra{
+		Name:        cfg.Name,
 		Metadata:    cfg.Metadata,
 		Description: cfg.Description,
 	}
diff --git a/config/name.go b/config/name.go
new file mode 100644
index 0000000..2db4299
--- /dev/null
+++ b/config/name.go
@@ -0,0 +1,28 @@
+package config
+
+type nameOption string
+
+func WithName(name string) interface {
+	HTTPEndpointOption
+	TCPEndpointOption
+	TLSEndpointOption
+	LabeledTunnelOption
+} {
+	return nameOption(name)
+}
+
+func (opt nameOption) ApplyHTTP(opts *httpOptions) {
+	opts.Name = string(opt)
+}
+
+func (opt nameOption) ApplyTLS(opts *tlsOptions) {
+	opts.Name = string(opt)
+}
+
+func (opt nameOption) ApplyTCP(opts *tcpOptions) {
+	opts.Name = string(opt)
+}
+
+func (opt nameOption) ApplyLabeled(opts *labeledOptions) {
+	opts.Name = string(opt)
+}
diff --git a/config/tcp.go b/config/tcp.go
index 909a4b9..64c7a7d 100644
--- a/config/tcp.go
+++ b/config/tcp.go
@@ -71,6 +71,7 @@ func (cfg *tcpOptions) WithForwardsTo(url *url.URL) {
 
 func (cfg tcpOptions) Extra() proto.BindExtra {
 	return proto.BindExtra{
+		Name:          cfg.Name,
 		Metadata:      cfg.Metadata,
 		Description:   cfg.Description,
 		Bindings:      cfg.Bindings,
diff --git a/config/tls.go b/config/tls.go
index 7b400b3..170bbe3 100644
--- a/config/tls.go
+++ b/config/tls.go
@@ -99,6 +99,7 @@ func (cfg *tlsOptions) WithForwardsTo(url *url.URL) {
 
 func (cfg tlsOptions) Extra() proto.BindExtra {
 	return proto.BindExtra{
+		Name:          cfg.Name,
 		Metadata:      cfg.Metadata,
 		Description:   cfg.Description,
 		Bindings:      cfg.Bindings,
diff --git a/internal/tunnel/proto/msg.go b/internal/tunnel/proto/msg.go
index b3aa856..014941d 100644
--- a/internal/tunnel/proto/msg.go
+++ b/internal/tunnel/proto/msg.go
@@ -221,6 +221,7 @@ type Bind struct {
 }
 
 type BindExtra struct {
+	Name          string
 	Token         string
 	IPPolicyRef   string
 	Metadata      string