Prepare promotional materials for assessment launch

[semioticrobotic]

The Open Leadership Assessment is launching soon! But if an assessment drops in the open source ecosystem and no one says anything, does it make a impact?

I submit that it does not.

So let's plan our launch and promotion plan in advance of release day.

Launch items to prepare

• Complete project README with usage instructions #2
• Draft short, medium, and extended descriptions of assessment project #5
• Draft announcement for Discourse and other relevant mailing lists #7
• Create social media graphics (for Twitter and LinkedIn) #8
• Create social media promotional resources #9

Post-launch items to prepare

• Explanatory article for Opensource.com (cc: @semioticrobotic)
• Treatment for creators' roudntable discussion on OpenOrgTV (cc: @jimmysjolund)

Flagging @HeidiHVL for prioritization and eventual planning once we've outlined everything we think we'll need!