https://www.consciouscapitalism.org claims on why business is good (ethical, heroic etc)

[rufuspollock]

We believe business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. And we can aspire to even more.