diff --git a/Makefile b/Makefile
index 173a2a433..8a31f2579 100644
--- a/Makefile
+++ b/Makefile
@@ -283,7 +283,6 @@ validate-bundle: install-operator-sdk
 
 .PHONY: bundle
 bundle: manifests kustomize install-operator-sdk ## Generate bundle manifests and metadata, then validate generated files.
-	$(OPERATOR_SDK) generate kustomize manifests -q
 	cd config/manager && $(KUSTOMIZE) edit set image controller=$(IMG)
 	$(KUSTOMIZE) build config/manifests | $(OPERATOR_SDK) generate bundle $(BUNDLE_GEN_FLAGS)
 	$(MAKE) validate-bundle