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direct-marketing.schema.md

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Direct marketing Schema

https://ns.adobe.com/xdm/context/direct-marketing

The events and properties related to direct and outbound marketing such as email, direct mail, texts, and in-app notifications.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stabilizing No Forbidden Permitted context/direct-marketing.schema.json

Schema Hierarchy

  • Direct marketing https://ns.adobe.com/xdm/context/direct-marketing

Direct marketing Example

{
  "xdm:sends": {
    "xdm:value": 1
  }
}

Direct marketing Properties

Property Type Required Defined by
xdm:bounces Measure Optional Direct marketing (this schema)
xdm:clicks Measure Optional Direct marketing (this schema)
xdm:impressions Measure Optional Direct marketing (this schema)
xdm:mirrorPages Measure Optional Direct marketing (this schema)
xdm:nonDeliverables Measure Optional Direct marketing (this schema)
xdm:notSent Measure Optional Direct marketing (this schema)
xdm:offerOpens Measure Optional Direct marketing (this schema)
xdm:opens Measure Optional Direct marketing (this schema)
xdm:sends Measure Optional Direct marketing (this schema)
xdm:unsubscriptions Measure Optional Direct marketing (this schema)
xdm:userComplaints Measure Optional Direct marketing (this schema)
* any Additional this schema allows additional properties

xdm:bounces

Asynchronous messages that have been returned as temporarily undeliverable the receiving system.

xdm:bounces

  • is optional
  • type: Measure
  • defined in this schema

xdm:bounces Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:clicks

Click actions on a message.

xdm:clicks

  • is optional
  • type: Measure
  • defined in this schema

xdm:clicks Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:impressions

The direct marketing message such as push notifications or in-app message has been seen by the end user.

xdm:impressions

  • is optional
  • type: Measure
  • defined in this schema

xdm:impressions Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:mirrorPages

Click on a link in a message to a web hosted mirror page.

xdm:mirrorPages

  • is optional
  • type: Measure
  • defined in this schema

xdm:mirrorPages Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:nonDeliverables

Asynchronous messages failed to deliver in a way that indicates that no future delivery attempts will be successful to the address.

xdm:nonDeliverables

  • is optional
  • type: Measure
  • defined in this schema

xdm:nonDeliverables Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:notSent

Asynchronous message such as email, SMS, or MMS was not dispatched due to cancellation or expiration of the marketing activity.

xdm:notSent

  • is optional
  • type: Measure
  • defined in this schema

xdm:notSent Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:offerOpens

Offer in a marketing message such as email, SMS, or push notifications has been opened, swiped, touched or otherwise interacted with by the recipient.

xdm:offerOpens

  • is optional
  • type: Measure
  • defined in this schema

xdm:offerOpens Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:opens

The direct marketing message such as email, SMS, and push notifications has been opened, swiped, or touched by the recipient.

xdm:opens

  • is optional
  • type: Measure
  • defined in this schema

xdm:opens Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:sends

Asynchronous messages such as email, SMS, and MMS that have been dispatched to a person's account, address, or device.

xdm:sends

  • is optional
  • type: Measure
  • defined in this schema

xdm:sends Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:unsubscriptions

The recipient of the direct marketing message such as email or newsletters has opted out from receiving them.

xdm:unsubscriptions

  • is optional
  • type: Measure
  • defined in this schema

xdm:unsubscriptions Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:userComplaints

User complaint or complaints have been received. This generally occurs when a recipient of a message reports it as spam.

xdm:userComplaints

  • is optional
  • type: Measure
  • defined in this schema

xdm:userComplaints Type

  • Measure – https://ns.adobe.com/xdm/data/measure