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viewableimpressions.schema.md

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Viewable-impressions Schema

https://ns.adobe.com/xdm/data/viewableimpressions

The advertising/viewability metric viewable-impressions describes whether at least 50% of the video's pixels were visible after two seconds of video start.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stabilizing No Forbidden Permitted data/viewableimpressions.schema.json

Schema Hierarchy

  • Viewable-impressions https://ns.adobe.com/xdm/data/viewableimpressions

Viewable-impressions Example

{
  "schema:name": "advertising/viewability metric: viewableImpressions",
  "@id": "xdm:viewableImpressions",
  "xdm:measurement": "count",
  "xdm:unit": ""
}

Viewable-impressions Properties

Property Type Required Defined by
@id string Required Metric Definition
schema:name string Required Metric Definition
xdm:measurement string Required Metric Definition
xdm:unit string Required Metric Definition
* any Additional this schema allows additional properties

@id

The unique identifier of this metric.

@id

@id Type

string

  • format: uri-reference – URI Reference (according to RFC3986)

schema:name

The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique.

schema:name

schema:name Type

string

xdm:measurement

How to take measures of this metric.

xdm:measurement

xdm:measurement Type

string

xdm:measurement Examples

"distance"
"time"
"price"
"count"

xdm:unit

The unit that this metric is measured in. Whenever possible, metrics should follow the SI base units or be ISO 4217 currency codes.For metric that are counts, the xdm:unit must be empty string (equivalent to null)

xdm:unit

xdm:unit Type

string

xdm:unit Examples

"m"
"kg"
"s"
"USD"