Avoid repeated string-to-byte conversions

Do not create byte slices from a fixed string repeatedly. Instead, perform the conversion once and capture the result.

Bad Good

for i := 0; i < b.N; i++ {
  w.Write([]byte("Hello world"))
}

data := []byte("Hello world")
for i := 0; i < b.N; i++ {
  w.Write(data)
}

BenchmarkBad-4   50000000   22.2 ns/op

BenchmarkGood-4  500000000   3.25 ns/op