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Pitch.md

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Table of Contents

General Stucture

A pitch is the story of your company.

It is never to early to share your idea.
Make them hungry for more. Create interest or wake it.

Guiding Theme

To who do I pitch?

  • Investors ?
    • Investment => Will pay itself off ?
  • Business & Cooporation Partners
    • Interesections for collaborations ?

What will be evaluated by jurors (creterias) ?

  • Art of presentation
  • Content
  • Idea
  • Product
  • For me as founder

What is the goal ?

  • C2A?
  • Contact information
  • Personal appointment

Tips

  • Prepare 10 minutes, 5 minutes, 1 minute Pitches
  • The audience trusts a confident speaker
  • Branding!
    • Stay in your brand scheme!
  • Body language
    • You are relaxed and on ease
    • Smile, natural gesticulation
    • PowerPose?
  • Never spontaneous
    • Preparation First(, meal second)
  • Bring things (requisites) to touch, feel and use
  • Fight, never, never, never, never, never, never give up
  • Higher purpose => Create emotion
  • The beginning and the end are extremely important and create a story circle

AIDA Structure

  • A. Attention
    • What can you make different? (5.)
    • Start different
  • I. Interest
    • How to create interest ?
    • Present yourself different ?
  • D. Desire
    • What can you do to make someone crave for it?
    • To make him want to be a part ?
    • To make him want to eat a piece of the cake ?
  • A. Action
    • What is C2A ? (6)
    • Someone shall do smth.

Blueprint

  1. What do I say ?
  2. to whom ?
  3. and how ?

Solution 1 | Tagline:

  1. Who are you ?
  2. What do you do ?
  3. What do others get out of it ? (benefit)
  4. Call to Action (C2A)

Solution 2 | Question

  1. Start with a question
  2. Problem of your listener
  3. Give solution
  4. C2A

1. Tagline

  1. Greet the audience
    1. What is your targeted audience?
      • More detailed targets => Likelier that a person feels targeted
      • CEO, middle size corp, small corp ??
      • "Our product is for everyone" => It targets no one
  2. Tagline
    • Start with a strong tagline
      • Kiss (Short & Sweet) (Short & Simple)
      • "I would put Google out of business!"
    • Or a question
      • How many of you have ?
      • Do you know the ...
      • "Why do you think, do 99.9% of people don't reach their goals?"
    • Or a good analogy
      • "It is as easy as balancing a muffin on a pencil."

      • A similarity in some respects between things that are otherwise dissimilar.

    • Or a hook that gets their attention
    • Or a quote
      • Visionairy ?
      • Potential of motivation and inspiration
      • Recurring reference possibility (Story Loop)
      • Can create a higher purpose and emotions
  3. Be different
    • Someone has to think "Wait, that's different." to remember
    • Writing font & style?

2. Problem

Which problem does our company or business idea solve.

  1. Create a story to evoke emotion
    1. Make the audience genuinely feel the pain!
    2. Dramatic pause while storytelling
  2. Use relevant figures and statistics to convince them that this is a pressing problem

3. Solution

Once you have their attention:

  1. Describe your solution
  2. What is your product or service?
    • We don't deliver coffee beans. We prepare you coffee.
  3. What is the benefit we create?
    • What does it simplify?
    • What can I do with it?
    • What do I achieve with it?
    • What do I save?
    • What do I win ?
    • What can I do with it ?
  4. Explain clearly:
    1. How the concept works.
    2. How you tested it to improve this.
  5. Use visuals to demonstrate the service.

4. Unique Value Proposition (USP)

You will have competitors ;)

  1. Illustrate why your solution is the best in the specific target market.
    • Compare in table with others ?
  2. What is your Unique Selling Proposition ?
    • In what are you the best ?
    • In what are you the onliest ?
    • In what are you the fastest ?
    • In what are you different ?
    • What do you do different ?
    • Why shall we choose you ?

5. Business Model

Explain your business model to show that you have a solid plan to generate revenue.

6. Traction (Achievements)

  1. What have you achieved so far?
  2. How do you plan to grow?
  3. Show potential investors where you are on your:
    1. Journey
    2. Stage of Maturity
    • => That shows that you have a Vision (to scale your business to even more customers)!

Once you've convinced your audience that your solution:

  1. is the best one on the market.
  2. adresses an important problem or need.
  3. that you have a strong business.

7. Team & C2A

  • What makes your team the right one to deliver the specific solution?
  • Call to action
    • You are pitching to get results.
    • To whom are speaking? (C2A)
    • If ready for Investmens, negotiate investments based on
      • budget
      • maturity level
  • What shall the customers do (C2A) ?
    • Plan what you want before it starts
      • Take my info card !
      • Click on my homepage !
      • Buy my book !
      • Call me !
      • Invite me to a coffee !

8. Wrap Up

  • Make a full circle
  • If you tell a story, make sure you come back to where you started.
  • Thank you!

After Script

Analyze the language

  • Are words used intentionally?
  • Is the language effective and powerful?
    • Instead we are aiming to create
    • WE CREATE

Practice and Memorize

Excercise (& Versionize)

10 seconds pitch

30 seconds pitch

  • If you had 30 seconds what elements would you include?
    • If you have 10 seconds?

Pitchdeck

Smartly Designed?
Allows you to demonstrate your product.

  • A Presentation that you present while you present
  • High quality images
  • Only neccessary, minimal text
  • Graphs & Visuals (Adds to what you saying without saying)
    • Designer?
    • Product Validation
      • Customer Feedback

References