diff --git a/index.html b/index.html
index 83a63ac..fd24b6c 100644
--- a/index.html
+++ b/index.html
@@ -2101,6 +2101,11 @@
unrelated feature, by decreasing the quality of the service, or by trying to cajole, badger, or
trick the [=person=] into opting back into the [=processing=].
+Note that because data is valuable, some sites offer an informed, free, and fair exchange of
+appropriate user information for original content that the site created or paid for the creation of.
+If a user chooses not to participate in such an exchange, denying them access to the site is not
+retaliation.
+
## Support Choosing Which Information to Present {#support-choosing-info}