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Promoting via the WIAD Website

Website (worldiaday.org) Our website is promoted as the go-to resource to find information about all of our celebrations around the world.

Participating World IA Day locations have a dedicated location and corresponding event page on our website to provide information about their celebration. We ask that you keep your event page up-to-date leading up to your celebration and be sure to provide links to content after it concludes. This is very important to us because it helps our celebration in the following ways:

It provides a historical reference for your location. Starting in 2018, each year we add a new layer of events to each location so that information from past celebrations can still be viewed (ie worldiaday.org/events/{location}/{year}). Keeping your event pages up-to-date helps us capture the history of your celebration from year to year. It can also serve as a good historical reference should a new organizer host a celebration in your location in subsequent years.

It helps us provide value to our global sponsors. Each year we are responsible for reporting performance metrics to our global sponsors. The ability to provide valuable information to our sponsors will increase the probability of support in the following year. The more people come to your location’s page, the more brand exposure our sponsors get; which is a very good thing.

It helps people find information about your celebration. Each year we connect volunteers, sponsors, and attendees to locations through our website. Our website is one of the best resources to market your celebration to the world. We provide links to your registration page, live-stream feed, and more.

Over the years, various global teams have begun work to model the WIAD website to be more flexible and scalable. It was not until 2018, with the funding and support from The Understanding Group, LA DIA Design and various volunteers, that we have been able to completely re-architect the World IA Day website to reflect best practices and good principles of information architecture and design thinking.

The underlying structure of the WIAD is modeled through interviews with founding advisors, new and repeat local organizers in 2018, and subject matter experts in structured data and information architecture. It provides a foundational structure from which we can continue our work to expand and include the content archive and create a historical reference for years to come. More information about the WorldIADay.org redesign is planned to be documented at (https://worldiaday.github.io/website/)

A Word About Our Website

Each World IA Day location has a dedicated page on our website. When we launch our website, each location page will have a basic description and organizers are responsible for updating and maintaining event page content. This document includes steps to guide you through accessing your event page, modifying page content, as well as a few recommendations around keeping your online presence accessible.

We are working towards establishing a strong brand for World IA Day. Based on results from a 2017 survey, we decided to keep our current brand intact and move forward with a strategy to create a more unified online presence. All locations should have an official email address and Twitter account this year. We ask that these accounts be utilized and to consider our Brand Guidelines when creating relevant content for your celebration.

We ask that you review our WIAD Guidelines and follow them when creating your event page, as well as any other online presence used to provide information about your celebration. It is important that the World IA Day brand is represented consistently so that we can continue to attract new and provide value to existing sponsors who help make our event possible.

We still have plans to improve the site further and feel we are off to a great start. From our guidebook to content archiving, we have a plan to move towards a solution that will better serve our organization as a whole. Check out the WIAD Development Roadmap

Meanwhile, to suggest a feature or report a bug, visit the issue tracker or use the Support Request (Google Form).

When working with your Event page, or our website in general, we would love your feedback. It helps us ensure we are moving in the right direction. If you like the way something works, are frustrated by it, or have an idea to improve something, let us know. We value your opinion and encourage you to share your thoughts: [email protected]

Setting Up Your Event Page

The following instructions will get you started. If you have any questions or need help, please reach out us: [email protected]

1. Sign into our website:

Go to https://www.worldiaday.org/user

  • The username will be your location email address (no spaces and all lowercase as shown).
  • The password for each account is randomly generated and is sent to you via email from [email protected] or [email protected].
  • For security purposes, you may be forced to change your password the first time you log in.

The username and password have already been created for you and should be in your Welcome Toolkit email. Look for:

The email address associated with the website is the official WIAD email address. If you did not receive this, check your WIAD email in case the email forwarding was activated after the fact.

When you login, you are directed to the user account page. Do NOT edit this. This page will never be seen by other people.

Note: Every location has 1 (one) user account to log into the website. You will have access to edit your event page only. Credentials for logging into the website can be shared with others on the team.

Navigate to your Event page:

  1. Click "Events" in the site menu
  2. Find your Location within the list and click on it. You will arrive at the location detail page that lists all the years that location has hosted a WIAD celebration.
  3. Select the Event/Year. You will arrive at the Event detail page where you will be able to manage the information about the event.
  4. Click "Edit" on your Event page and you'll get to update the event content.

We have added basic information to your page to get you started.

Things you can do:

Update date and time The date and time is displayed on the Location page at this time. There is an issue created to update the Event Detail page design to have this information surfaced on the page.

Add link for live streaming This adds a button the Event detail page to the live streaming url.

Add registration link Common event registration platforms include Eventbrite and Tito.

Add link for Sponsor This may link to a Google Form or an attachment saved on Google Drive, Dropbox, etc.

Add link for Volunteer This may link to a Google Form or to an email address.

Update Lead-In Usually some kind of overview of how you envision the event and your event’s perspective on the global theme.

Include venue, parking and transit Provide instructions on how to access the venue and what the parking options are. Be sure to include accessible instructions for someone finding the venue for the first time. Refer to Find a Venue for resources.

Update your program or schedule Provide a general overview if you want the “Program/Schedule” heading to display.

  • Add session details. If you break your event into different time periods or talks, you can add structure by adding a session detail for each time period or talk.
  • If you have videos for these at a later point, they can be linked to the WIAD Talks archive as well.

Add speakers and presenters These link to Biography pages. Be sure to search for existing speakers before adding a new one.

Update the local organisers These link to Biography pages.

Manage your local team These link to Biography pages.

Include Local Partners and Sponsors information This section is being updated so that you have more flexibility around how partners and sponsors are being displayed on the page. You’ll be able to include subheadings as well as descriptions for the sponsors.

Save and publish:

At the bottom of your Event page [when in edit mode], there is a Save button that will publish changes in real-time on the website.

Troubleshooting

Keep Accessibility In Mind

Our location pages are built to support compliance with standards for website accessibility. For example, when adding a photograph or an image, an alt tag will be required. We are working towards achieving the WCAG 2.0, Level AA compliance because we believe everyone should have the ability to access our content.

If you decide to build a local website in addition to your location page, we would be delighted if you worked towards the same goal. There are a lot of sites and tools to guide you, but you can start with the resources provided online by our Director of Accessibility for World IA Day, Whitney Quesenbery.

Her advice is to ‘mostly, make it a well-written, usable page and structure the content with correct markup, and everything will fall into place.’ She also suggests a few tips to watch for:

  • Markup helps assistive technology navigate a page. That means using lists for lists, headings for headings, and write meaningful text for links.
  • Identify images with “alt text”. For people who can’t see images, assistive technology like screen readers look for “alternative text” that describes the image. Photos or images added to your location page will require text to be entered. Be sure to include names, repeat any words that are in the image, and give a very short description of what is happening in the picture, if applicable, or what the image is on the page to communicate.

Whitney also recommends the following resources:

Tools to check website accessibility

####COLOR CONTRAST CHECKERS These tools let you check whether a foreground and background color combination meets accessibility guidelines. The three here also help you adjust or create the color palette for good contrast.

WRITING ALTERNATIVE TEXT FOR IMAGES

ACCESSIBLE TABLES AND FORMS

Accessibility checkers

These free checkers will analyze web pages for problems and help you fix them. They also work on your content.

And, the W3C Web Accessibility Initiative has a long list of more evaluation tools.