- CHEN, D. Online Retail II. 2019. UCI Machine Learning Repository. DOI: 10.24432/C5CG6D.
- CONNECTIF. What Are RFM Scores and How To Calculate Them. Available at: https://connectif.ai/en/blog/what-are-rfm-scores-and-how-to-calculate-them/. Acesso em: 28/09/2023.
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