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Expand Up @@ -15,33 +15,33 @@ Social media is used to create and share ideas, information, and interests. Acce
## Basic guidelines for social media

1. Keep text as clear and simple as possible by using [plain language](https://accessibility.civicactions.com/guide/plain-language).
- Use short sentences and choose words your audience uses.
- Don't use all-caps.
- Spell out abbreviations or acronyms.
- Include descriptive text before links. For example, "Read the help page for more info: [LINK]"
* Use short sentences and choose words your audience uses.
* Don't use all-caps.
* Spell out abbreviations or acronyms.
* Include descriptive text before links. For example, "Read the help page for more info: [LINK]"

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2. Add alternative text to all contextual images.
- Avoid images with text on them.
- Use static images instead of animated GIFs
- Make sure images have strong color contrast.
* Avoid images with text on them.
* Use static images instead of animated GIFs
* Make sure images have strong color contrast.
3. All videos should have captions and transcripts.
- Don't forget to review any auto-generated text.
* Don't forget to review any auto-generated text.
4. Be thoughtful about the use of hashtags.
- If using hashtags, write them in camel case. This means that each unique word in a hashtag should start with a capital letter. This makes it easier for assistive technology to pronounce hashtags. For example, #WebAccessibility
* If using hashtags, write them in camel case. This means that each unique word in a hashtag should start with a capital letter. This makes it easier for assistive technology to pronounce hashtags. For example, #WebAccessibility
5. Limit the use of emoji and special characters.
- Use words instead of emojis to describe things.
- Add emojis at the end of messages.
- Be aware of how screen readers voice emoji and special characters—it can change the meaning of your posts. Special characters can have long spoken names when voiced by a screen reader, burdening some of your users more than others.
* Use words instead of emojis to describe things.
* Add emojis at the end of messages.
* Be aware of how screen readers voice emoji and special characters—it can change the meaning of your posts. Special characters can have long spoken names when voiced by a screen reader, burdening some of your users more than others.

## Resources

- [Accessible Social's free resource and education hub for social media](https://www.accessible-social.com/)
- [Digital.gov's toolkit for improving the accessibility of social media in government](https://digital.gov/resources/improving-the-accessibility-of-social-media-in-government/)
- [Planning, creating and publishing accessible social media campaigns](https://gcs.civilservice.gov.uk/guidance/digital-communication/planning-creating-and-publishing-accessible-social-media-campaigns/)
- [How to make images accessible for people on X (formerly Twitter)](https://help.x.com/en/using-x/picture-descriptions)
* [Accessible Social's free resource and education hub for social media](https://www.accessible-social.com/)
* [Digital.gov's toolkit for improving the accessibility of social media in government](https://digital.gov/resources/improving-the-accessibility-of-social-media-in-government/)
* [Planning, creating and publishing accessible social media campaigns](https://gcs.civilservice.gov.uk/guidance/digital-communication/planning-creating-and-publishing-accessible-social-media-campaigns/)
* [How to make images accessible for people on X (formerly Twitter)](https://help.x.com/en/using-x/picture-descriptions)

## Next steps

When you are ready to learn more, here are some further guides and resources that may help your social media:

- [Plain language guidelines](https://accessibility.civicactions.com/guide/plain-language)
- [Additional tools](https://accessibility.civicactions.com/guide/tools)
* [Plain language guidelines](https://accessibility.civicactions.com/guide/plain-language)
* [Additional tools](https://accessibility.civicactions.com/guide/tools)

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