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Utilizing Python for exploratory analysis of business data and customer profiling.

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BI-Analysis-Instacart

Utilizing Python for exploratory analysis of business data.

Project objectives

The project aims to perform an initial data and exploratory analysis of Instacart sales and customer data in order to derive insights and suggest strategies for better segmentation and customer profiling based on the provided criteria.

Content

01.Scripts

02.Visualizations

Data visualizations created using

  • matplotlib
  • seaborn

03.Final deliverables

Data:

"The Instacart Online Grocery Shopping Dataset 2017", accessed from www.instacart.com/datasets/grocery-shopping-2017 via Kaggle.
The customer data as well as the “prices” column in the products data set, were both fabricated for the purpose of this project.

Contact:

Adilya Zaripova [email protected]

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Utilizing Python for exploratory analysis of business data and customer profiling.

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