BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE TELECOM INDUSTRY

The purpose of this study is to investigate the factors affecting brand switching of customers in the telecommunication industry of Ghana. A qualitative method has been employed to measure the relationship between the variables of study . Primary data was collected through the use of questionnaires ; open ended questionnaires were used while samples analyzed were drawn from reponses gotten from students in the university of Ghana. R studio has been used to determine the relationship and validate the study