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docs: changes to documentation
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We added the readme file in this repository

We have updated the readme file in order to be able to explain the project more conveniently. In the README.md file you will see all the requirements to be able to run the project.
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cakmakaf authored Jun 21, 2018
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Unsupervised learning techniques applied to see if any similarities appears between customers, and how to best segment customers into distinct categories.


## Project Purpose

In this project, we applied unsupervised learning techniques on product spending data collected for customers of a wholesale distributor to identify customer segments hidden in the data. We first investigated the data by selecting a small portion of it to sample and identify if there is a correlation between product categories. Next, we preprocessed the data by measuring each product category and then identifying outliers to remove them. We then applied PCA transform and enforce clustering algorithms to segment the transformed customer data. Finally, we matched the cluster segmentation meet with an extra labeling and conceived ways this information might assist the distributor in the future.


## Files

This project contains 3 files:
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visuals.py: This Python file includes helper functions to create the required visualizations.


## Execution

This project uses the following software and Python libraries:
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