Elevate your website analytics with the DataLayer plugin! This robust plugin creates a fully populated and standardized dataLayer object, ensuring seamless integration with both Google Tag Manager and Matomo Tag Manager.
- Instant Setup: Automatically generates and populates a dataLayer object with essential website and user interaction data.
- Universal Compatibility: Works flawlessly with Google Tag Manager and Matomo Tag Manager, making it easier to manage your tagging needs.
- Customizable Data: Easily add or modify data points to fit your specific tracking requirements.
- Performance Optimized: Lightweight and optimized for speed to ensure your site remains fast and responsive.
Easy access to your archive data with a standard event name and subject.
{
"event": "view_archive_date", //_date may be replaces with _tax value
"page": {
"type": "archive",
"title": "january 2025 - Example",
"url": "https://example.com/2025/01",
"path": "2025/01",
"locale": "en_US",
"archive_type": "date",
"taxonomy": false,
"post_type": false,
"date": {
"year": 2025,
"month": 1,
"day": null
}
}
}Easy access to all author details on his archive page.
{
"event": "view_author",
"page": {
"id": 1,
"nickname": "openmost",
"display_name": "openmost",
"first_name": "Ronan",
"last_name": "HELLO",
"description": "The creator of this super plugin",
"type": "author",
"url": "https://example.com/author/openmost",
"path": "author/openmost",
"title": "Author: openmost"
}
}This dataLayer structure allows you to easily track the 404 error and detect the referring page that led to this error.
What a great trick yeah?
{
"event": "view_error_404",
"page": {
"type": "error",
"title": "Page not found - Website",
"url": "https://example.com/url-that-encountered-a-404-error",
"path": "/url-that-encountered-a-404-error",
"locale": "en_US",
"error_type": "404",
"http_status_code": 404
}
}The search key in this object allows you to get the search term and total results to detect invalid searches. Very useful for Matomo Tag Manager, and nice hack for Google Tag Manager.
{
"event": "view_search_results",
"page": {
"type": "search",
"url": "https://example.com",
"path": "",
"title": "You searched for Demo - Example",
"locale": "en_US"
},
"search": {
"search": "Demo",
"search_cat": "",
"search_count": 3,
"query": "Demo",
"found_posts": 3,
"post_count": 3
}
}The following structure is generated for a single post page, but it automatically adapts to your custom post type, page, etc.
{
"event": "view_single_post",
"page": {
"type": "post",
"id": 1,
"url": "https://example.com/blog/super-article-path",
"path": "/blog/super-article-path",
"title": "Super article title | Example",
"locale": "en_US",
"is_home": false,
"is_front_page": false,
"post_name": "super-article-path",
"post_title": "Super article title",
"post_excerpt": "",
"post_status": "publish",
"post_date": "2024-08-17 13:30:00",
"post_date_gmt": "2024-08-17 13:30:00",
"post_modified": "2024-08-17 13:30:00",
"post_modified_gmt": "2024-08-17 13:30:00",
"post_type_name": "post",
"post_type_label": "Posts",
"post_type": {
"name": "post",
"label": "Posts",
"label_singular": "Post",
"label_plural": "Posts",
"description": "The super post type description"
},
"guid": "https://example.com/?p=1",
"post_mime_type": false,
"comment_status": "open",
"comment_count": "0",
"author": {
"id": 1,
"nickname": "openmost",
"display_name": "openmost",
"first_name": "Ronan",
"last_name": "HELLO",
"description": "The creator of this super plugin"
},
"taxonomies": {
"category": {
"name": "category",
"label": "Catégories",
"description": "",
"object_type": [
"post"
],
"terms": {
"Uncategorized": {
"term_id": 1,
"slug": "uncategorized",
"name": "Uncategorized",
"term_group": 0,
"term_taxonomy_id": 1,
"taxonomy": "category",
"description": "",
"parent": 0,
"count": 1,
"filter": "raw"
}
},
"primary_term": [] //Filled only with YoastSEO plugin
}
},
"category": [
"Uncategorized"
],
"page_template": ""
}
}{
"event": "view_archive_category", // this event name changed for every taxonomy
"page": {
"type": "archive",
"title": "Uncategorized archives - Example",
"url": "https://example.com/blog/category/uncategorized",
"path": "blog/category/uncategorized",
"locale": "en_US",
"archive_type": "taxonomy",
"taxonomy": "category",
"post_type": "category",
"date": {
"year": null,
"month": null,
"day": null
}
}
}The pagination object structure is automatically added to all pages that have pagination.
Easy access to your pagination data, detect if users are using your pagination as much as you want.
{
pagination: {
"posts_per_page": 10,
"post_count": 1,
"paged": true,
"page_number": 2,
"max_num_pages": 5
}
}The user object is automatically added to all pages that have pagination.
User hashed data with SHA256 is very useful for GDPR consent with Google Ads services and user provided data.
{
user: {
"id": 1,
"user_login": "openmost",
"user_nicename": "Openmost",
"user_email": "[email protected]",
"user_registered": "2024-01-01 12:00:00",
"display_name": "openmost",
"roles": [
"administrator"
],
"sha256_id": "6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b",
"sha256_user_login": "b2754b994c2fb636d1943ac0170f4ea192a891fb0f09cfdd100a9ffa983f053d",
"sha256_user_email": "679d031c25e557ee84ca86ecaf333ccd8d3d1a3900ee728da83d79a819daf535"
}
}This plugin automatically detects the use of WP Contact Form 7. No configuration needed.
Form submitted
{
"event": "wpcf7_submit",
"wpcf7_form_id": 145,
"wpcf7_form_detail": {} // See wpcf7_form_details below
}Form with invalid fields
{
"event": "wpcf7_invalid",
"wpcf7_form_id": 145,
"wpcf7_form_detail": {} // See wpcf7_form_details below
}Form spamming detected
{
"event": "wpcf7_spam",
"wpcf7_form_id": 145,
"wpcf7_form_detail": {} // See wpcf7_form_details below
}Email sent successfully
{
"event": "wpcf7_mail_sent",
"wpcf7_form_id": 145,
"wpcf7_form_detail": {} // See wpcf7_form_details below
}Failed to send mail
{
"event": "wpcf7_mail_failed",
"wpcf7_form_id": 145,
"wpcf7_form_detail": {} // See wpcf7_form_details below
}As each event handles wpcf7_form_details, here is an example of the object values when the form is submitted with invalid fields.
"wpcf7_form_detail": {
"contactFormId": 145,
"pluginVersion": "6.0.3",
"contactFormLocale": "en_US",
"unitTag": "wpcf7-xxxxxx",
"containerPostId": 0,
"status": "validation_failed",
"inputs": [
{
"name": "your-message",
"value": ""
},
{
"name": "your-name",
"value": ""
},
// All other inputs
],
"formData": {},
"apiResponse": {
"contact_form_id": 145,
"status": "validation_failed",
"message": "One or more fields contain an error. Please check and try again.",
"invalid_fields": [
{
"field": "your-name",
"message": "Please complete this field..",
"idref": "last_name",
"error_id": "wpcf7-f145-o1-ve-your-name"
},
{
"field": "your-first-name",
"message": "Please complete this field.",
"idref": "first_name",
"error_id": "wpcf7-f145-o1-ve-your-first-name"
},
// All other invalid fields
],
"posted_data_hash": "",
"into": "#wpcf7-f145-o1"
}
}{
event: 'wp_forms_submit',
wp_forms_form_detail: {} // the HTML tag found in DOM
}To start using the dataLayer plugin, you need to install it from the marketplace or manually.
Then activate the plugin in the WordPress administration.
You don't need to configure anything special for standard use.
Once the plugin is activated, you will need to understand the different structures of the generated dataLayer object.
In your favorite Tag Manager:
- To trigger a tag at a specific moment, you will need to create a trigger based on the value of the
eventkey of the desired apge. - To read values from the
dataLayerobject and report them to your audience analysis tools, you will need to create custom variables of the "data layer" type and enter the full path.
Example of configuring a variable:
for a following datalayer object:
{
"event": "view_single_post",
"page": {
"type": "post",
"id": 1,
"url": "https://example.com/blog/super-article-path",
"path": "/blog/super-article-path",
"title": "Super article title | Example",
"post_type": {
"name": "post",
"label": "Posts",
"label_singular": "Post",
"label_plural": "Posts",
"description": "The super post type description"
}
}
}To collect the post type label, you will need to enter the value page.post_type.label in your custom variable.
This variable should be triggered with a custom trigger based on the custom event view_single_post.
Job done !
Yes of course, this plugin fills the data in the dataLayer object by default for GTM
Yes, even though this plugin fills data into the dataLayer object by default for GTM, your Matomo Tag Manager instance is able to read this data if you enable the container option: "Actively sync from Google data layer Tag Manager".
NO specific configuration required.
(Your Matomo instance must be at least updated to Matomo >=5.2.0)
Yes, you can use all filters and actions available in the plugin source code to extend and adapt this plugin to your needs.
If you want to check what data is available in the dataLayer, you can open your console tab (F12) in your browser.
Then type dataLayer and press the “Enter” key.
Your browser displays the dataLayer object with all the data it contains.
You can also use the Tag Assistant tool from Google to visualise your dataLayer with ease in a fancy user interace.
If your website uses the WP Contact Form 7 or WP Forms plugin, this plugin will automatically detect form events. The list of all events is available in the documentation of this plugin.
Contact Form 7 sent mail event is wpcf7_mail_sent
WP Forms form submit event is wp_forms_submit
Release data: 2025-01-17
Create documentation
Release date: 2024-11-18
Plugin first release, enjoy all the features !